Springfield-Amherst Town-Northampton, MA, a Combined Statistical Area, holds $22.4 billion in deposits across 20 insured institutions and 183 branches, and ranks #90 of 293 U.S. markets by economic output. PeoplesBank is the largest deposit holder at 13.3% share. The top three banks hold 36% of deposits, which places the market in the Fragmented band.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 196 in 2021 to 183 in 2026. Institutions: 18 to 20. Top-three share: 36% to 36%. Average deposits per branch: $122M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| PeoplesBank | $3.0B | 13.3% | +24% |
| TD Bank | $2.7B | 12.0% | +1% |
| Bank of America | $2.3B | 10.5% | -15% |
| Westfield Bank | $2.1B | 9.2% | 0% |
| Florence Bank | $1.8B | 8.0% | +9% |
| Bankesb | $1.8B | 7.9% | +26% |
| Country Bank for Savings | $1.3B | 5.7% | +22% |
| Greenfield Savings Bank | $1.3B | 5.6% | +34% |
| Manufacturers and Traders Trust Company | $1.2B | 5.4% | -38% |
| Beacon Bank and Trust | $1.1B | 4.8% | -16% |
| KeyBank | $898M | 4.0% | -26% |
| Greenfield Co-operative Bank | $800M | 3.6% | +14% |
| Citizens Bank | $783M | 3.5% | +25% |
| Monson Savings Bank | $722M | 3.2% | +45% |
| New Valley Bank & Trust | $321M | 1.4% | +49% |
| North Brookfield Savings Bank | $114M | 0.5% | +38% |
| JPMorgan Chase Bank | $105M | 0.5% | no 2021 presence |
| Santander Bank | $91M | 0.4% | -21% |
| Liberty Bank | $80M | 0.4% | no 2021 presence |
| Community Bank | $35M | 0.2% | -25% |
The 20 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Hampden County | Massachusetts | $23.7B | 464,338 | 68.4% | 62.8% |
| Hampshire County | Massachusetts | $8.0B | 164,065 | 23.2% | 29.3% |
| Franklin County | Massachusetts | $2.9B | 70,698 | 8.4% | 7.9% |
Recruiting in the Springfield-Amherst Town-Northampton market
No single institution dominates deposits here, which often means more competitors of a size where a well-positioned team has room to compete. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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