Springfield-Amherst Town-Northampton, MA holds $22.2 billion in deposits across 20 insured institutions and 182 branches, ranking #90 of 293 U.S. markets by economic output. PeoplesBank is the largest deposit holder at 13.4% share. The top three institutions hold 36.5% of deposits, which places the market in the fragmented band. Deposits have grown 13% since 2020 while the branch count fell by 16.
Deposit trend
Branches: 198 in 2020 to 182 in 2025. Institutions: 18 to 20. Top-three share: 34.6% to 36.5%. Deposits per branch: $122M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| PeoplesBank | 3.0B | 13.4% | +50% |
| TD Bank | 2.7B | 12.3% | +18% |
| Bank of America | 2.4B | 10.8% | -1% |
| Westfield Bank | 2.0B | 9.1% | +10% |
| Bankesb | 1.8B | 7.9% | +35% |
| Florence Bank | 1.7B | 7.6% | +18% |
| Manufacturers and Traders Trust Company | 1.3B | 5.8% | new since 2020 |
| Berkshire Bank | 1.2B | 5.6% | -3% |
| Greenfield Savings Bank | 1.2B | 5.2% | +39% |
| Country Bank for Savings | 1.1B | 4.9% | +7% |
The 10 largest of 20 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Hampden County | Massachusetts | $23,695M | 464,338 | 68.4% |
| Hampshire County | Massachusetts | $8,037M | 164,065 | 23.2% |
| Franklin County | Massachusetts | $2,896M | 70,698 | 8.4% |
Recruiting in Springfield
No single institution dominates deposits here, which usually means more competitors of a size where a strong team can move meaningful share. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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