Hampshire County, Massachusetts, a core county of the Springfield-Amherst Town-Northampton, MA market, holds $6.4B in deposits across 15 insured institutions and 48 branches. Florence Bank is the largest deposit holder at 24.8% share. The top three institutions hold 61.5% of deposits, which places the county in the concentrated band. Deposits have grown 16.0% since 2020 while the branch count fell by 5. It produces $8.0B of output, ranking #419 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 53 in 2020 to 48 in 2025. Institutions: 14 to 15. Top-three share: 60.9% to 61.5%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Florence Bank | $1.6B | 24.8% | +15% |
| Bankesb | $1.5B | 23.9% | +31% |
| Bank of America, National Association | $815M | 12.8% | +1% |
| PeoplesBank | $558M | 8.8% | +33% |
| Country Bank for Savings | $519M | 8.2% | +6% |
| TD Bank, National Association | $314M | 4.9% | -18% |
| Greenfield Savings Bank | $265M | 4.2% | +67% |
| Greenfield Co-operative Bank | $221M | 3.5% | +14% |
| Citizens Bank, National Association | $143M | 2.2% | +51% |
| Westfield Bank | $112M | 1.8% | +36% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Springfield-Amherst Town-Northampton market
Hampshire County is one of 3 counties that make up the Springfield-Amherst Town-Northampton, MA market, a Combined Statistical Area (ranked #90 of 293 U.S. markets by economic output). It produces 23.2% of the market’s output and holds 28.7% of its deposits.
| Measure | Hampshire County | Share of Springfield-Amherst Town-Northampton market |
|---|---|---|
| 2024 GDP | $8.0B | 23.2% |
| Deposits | $6.4B | 28.7% |
| Population | 164,065 | 23.5% |
View the full Springfield-Amherst Town-Northampton market profile →
Recruiting in Hampshire County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hampshire County, on a retained basis.
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