Hampden County, Massachusetts, a core county of the Springfield-Amherst Town-Northampton, MA market, holds $14.1B in deposits across 18 insured institutions and 119 branches. PeoplesBank is the largest deposit holder at 17.1% share. The top three institutions hold 46.7% of deposits, which places the county in the moderately concentrated band. Deposits have grown 12.3% since 2020 while the branch count fell by 10. It produces $23.7B of output, ranking #195 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 129 in 2020 to 119 in 2025. Institutions: 16 to 18. Top-three share: 41.6% to 46.7%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| PeoplesBank | $2.4B | 17.1% | +54% |
| TD Bank, National Association | $2.3B | 16.1% | +25% |
| Westfield Bank | $1.9B | 13.5% | +9% |
| Bank of America, National Association | $1.6B | 11.1% | -1% |
| Berkshire Bank | $1.2B | 8.2% | -3% |
| Manufacturers and Traders Trust Company | $1.1B | 7.5% | -36% |
| KeyBank National Association | $1.0B | 7.2% | -8% |
| Citizens Bank, National Association | $632M | 4.5% | +38% |
| Monson Savings Bank | $599M | 4.2% | +48% |
| Country Bank for Savings | $566M | 4.0% | +8% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Springfield-Amherst Town-Northampton market
Hampden County is one of 3 counties that make up the Springfield-Amherst Town-Northampton, MA market, a Combined Statistical Area (ranked #90 of 293 U.S. markets by economic output). It produces 68.4% of the market’s output and holds 63.7% of its deposits.
| Measure | Hampden County | Share of Springfield-Amherst Town-Northampton market |
|---|---|---|
| 2024 GDP | $23.7B | 68.4% |
| Deposits | $14.1B | 63.7% |
| Population | 464,338 | 66.4% |
View the full Springfield-Amherst Town-Northampton market profile →
Recruiting in Hampden County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hampden County, on a retained basis.
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