Goodhue County, Minnesota, a core county of the Minneapolis-St. Paul, MN-WI market, holds $1.4B in deposits across 12 insured institutions and 20 branches. First Farmers & Merchants Bank is the largest deposit holder at 24.4% share. The top three institutions hold 61.7% of deposits, which places the county in the concentrated band. Deposits have grown 17.8% since 2020 while the branch count fell by 1. It produces $3.0B of output, ranking #771 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 21 in 2020 to 20 in 2025. Institutions: 14 to 12. Top-three share: 52.4% to 61.7%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| First Farmers & Merchants Bank | $345M | 24.4% | +33% |
| Merchants Bank, National Association | $280M | 19.8% | +27% |
| Frandsen Bank & Trust | $249M | 17.5% | no 2020 presence |
| Wells Fargo Bank, National Association | $144M | 10.2% | +11% |
| Associated Bank, National Association | $116M | 8.2% | +6% |
| Security State Bank of Wanamingo | $88M | 6.2% | +50% |
| Security State Bank of Kenyon | $58M | 4.1% | +14% |
| Community Resource Bank | $54M | 3.8% | +50% |
| Alliance Bank | $32M | 2.3% | +10% |
| Heritage Bank Minnesota | $27M | 1.9% | +45% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Minneapolis-St. Paul market
Goodhue County is one of 21 counties that make up the Minneapolis-St. Paul, MN-WI market, a Combined Statistical Area (ranked #16 of 293 U.S. markets by economic output). It produces 1.0% of the market’s output and holds 0.6% of its deposits.
| Measure | Goodhue County | Share of Minneapolis-St. Paul market |
|---|---|---|
| 2024 GDP | $3.0B | 1.0% |
| Deposits | $1.4B | 0.6% |
| Population | 48,195 | 1.2% |
View the full Minneapolis-St. Paul market profile →
Recruiting in Goodhue County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Goodhue County, on a retained basis.
Start a confidential conversation