Market Intelligence

Hennepin County, MN

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Hennepin County, Minnesota, a core county of the Minneapolis-St. Paul, MN-WI market, holds $130.4B in deposits across 68 insured institutions and 264 branches. U.S. Bank National Association is the largest deposit holder at 31.7% share. The top three institutions hold 71.0% of deposits, which places the county in the concentrated band. Deposits have grown 4.5% since 2020 while the branch count fell by 8. It produces $155.0B of output, ranking #17 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$155.0B
#17 of 1,523
Total Deposits
$130.4B
#22 of 1,523
Population
1,284,784
#35 of 1,523
GDP per Capita
$120,663
#40 of 1,523
Insured Institutions
68
#9 of 1,523
Deposits per Branch
$494M
#21 of 1,523
Deposits per Capita
$101,508
#22 of 1,523
Branches per 100k Pop.
20.5
#971 of 1,523
Median Institution Size
$160M
Median deposits of the institutions operating in the county. #482 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
34.2%
of market deposits held by banks with $100M to $50B in assets. #1,190 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
71.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+4.5% over 5 years
$124.8B
2020
$132.8B
2021
$134.9B
2022
$133.9B
2023
$129.9B
2024
$130.4B
2025

Branches: 272 in 2020 to 264 in 2025. Institutions: 72 to 68. Top-three share: 72.7% to 71.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
U.S. Bank National Association$41.3B31.7%31+28%
Wells Fargo Bank, National Association$28.8B22.1%38-46%
Ameriprise Bank, FSB$22.5B17.2%2+324%
Bank of America, National Association$4.7B3.6%10+2%
Bell Bank$4.3B3.3%4+129%
BMO Bank National Association$4.2B3.2%13-34%
Bridgewater Bank$4.0B3.1%9+83%
The Huntington National Bank$3.0B2.3%27-43%
Old National Bank$2.8B2.1%15-9%
Choice Financial Group$2.6B2.0%2+422%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Minneapolis-St. Paul market

Hennepin County is one of 21 counties that make up the Minneapolis-St. Paul, MN-WI market, a Combined Statistical Area (ranked #16 of 293 U.S. markets by economic output). It produces 49.4% of the market’s output and holds 53.0% of its deposits.

MeasureHennepin CountyShare of Minneapolis-St. Paul market
2024 GDP$155.0B49.4%
Deposits$130.4B53.0%
Population1,284,78430.7%

View the full Minneapolis-St. Paul market profile →

Recruiting in Hennepin County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hennepin County, on a retained basis.

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