Market Intelligence

Hale County, AL

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Hale County, Alabama, a county in the Tuscaloosa, AL market, holds $342M in deposits across 3 insured institutions and 3 branches. Bank of Moundville is the largest deposit holder at 35.1% share. The top three institutions hold 100.0% of deposits, which places the county in the concentrated band. Deposits have grown 27.2% since 2020. It produces $284M of output, ranking #1,451 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$284M
#1,451 of 1,523
Total Deposits
$342M
#1,308 of 1,523
Population
15,194
#1,384 of 1,523
GDP per Capita
$18,668
#1,486 of 1,523
Insured Institutions
3
#1,357 of 1,523
Deposits per Branch
$114M
#422 of 1,523
Deposits per Capita
$22,537
#740 of 1,523
Branches per 100k Pop.
19.7
#1,023 of 1,523
Median Institution Size
$115M
Median deposits of the institutions operating in the county. #758 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
100.0%
of market deposits held by banks with $100M to $50B in assets. #80 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
100.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+27.2% over 5 years
$269M
2020
$302M
2021
$337M
2022
$312M
2023
$311M
2024
$342M
2025

Branches: 3 in 2020 to 3 in 2025. Institutions: 3 to 3. Top-three share: 100.0% to 100.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Bank of Moundville$120M35.1%1+40%
The Citizens Bank$115M33.7%1+23%
Peoples Bank of Greensboro$107M31.1%1+19%

The 3 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Tuscaloosa market

Hale County is one of 4 counties that make up the Tuscaloosa, AL market, a Metropolitan Statistical Area (ranked #172 of 293 U.S. markets by economic output). It produces 2.3% of the market’s output and holds 6.3% of its deposits.

MeasureHale CountyShare of Tuscaloosa market
2024 GDP$284M2.3%
Deposits$342M6.3%
Population15,1945.4%

View the full Tuscaloosa market profile →

Recruiting in Hale County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hale County, on a retained basis.

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