Market Intelligence

Pickens County, AL

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Tuscaloosa, AL › Pickens County

Pickens County, Alabama, a county in the Tuscaloosa, AL market, holds $445M in deposits across 2 insured institutions and 9 branches. West Alabama Bank & Trust is the largest deposit holder at 77.1% share. The top three banks hold 100% of deposits, which places the county in the Concentrated band. Deposits have grown 8.1% since 2021. It produced $431M of real gross domestic product in 2024, ranking #1,387 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$431M
#1,387 of 1,523
Population
18,221
#1,332 of 1,523
GDP per Capita
$23,656
#1,401 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$445M
#1,250 of 1,523
Deposits per Capita
$24,416
#664 of 1,523
Deposits per Branch
$49M
#1,392 of 1,523
Competitive structure
Insured Institutions
2
#1,469 of 1,523
Branches per 100k Pop.
49.4
#109 of 1,523
Median Deposits per Institution
$222M
The median deposits booked by a single institution in the county. #288 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
100.0%
of county deposits held by banks with $100M to $100B in assets. #178 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
100%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+8.1% over 5 years
$412M
2021
$423M
2022
$434M
2023
$449M
2024
$472M
2025
$445M
2026

Branches: 9 in 2021 to 9 in 2026. Institutions: 2 to 2. Top-three share: 100% to 100%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
West Alabama Bank & Trust$343M77.1%6+19%
BankFirst Financial Services$102M22.9%3-17%

The 2 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Tuscaloosa market

Pickens County is one of 4 counties that make up the Tuscaloosa, AL market, a Metropolitan Statistical Area (ranked #172 of 293 U.S. markets by economic output). It produces 3.5% of the market’s output and holds 8.1% of its deposits.

MeasurePickens CountyShare of parent market
2024 GDP$431M3.5%
Deposits$445M8.1%
Population18,2216.5%

View the full Tuscaloosa market profile →

Recruiting in Pickens County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pickens County.

See how we help banks recruit commercial banking talent