Tuscaloosa County, Alabama, a core county of the Tuscaloosa, AL market, holds $4.6B in deposits across 25 insured institutions and 49 branches. Bryant Bank is the largest deposit holder at 20.5% share. The top three banks hold 51% of deposits, which places the county in the Moderate band. Deposits have grown 1.9% since 2021 while the branch count fell by 2.0%. It produced $11.4B of real gross domestic product in 2024, ranking #333 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 50 in 2021 to 49 in 2026. Institutions: 20 to 25. Top-three share: 51% to 51%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Bryant Bank | $937M | 20.5% | +8% |
| Regions Bank | $786M | 17.1% | -6% |
| SmartBank | $594M | 13.0% | +53% |
| Pinnacle Bank | $492M | 10.7% | -14% |
| Wells Fargo Bank | $289M | 6.3% | -7% |
| PNC Bank | $258M | 5.6% | -40% |
| The Huntington National Bank | $216M | 4.7% | -35% |
| BankFirst Financial Services | $206M | 4.5% | -10% |
| West Alabama Bank & Trust | $127M | 2.8% | +15% |
| First Federal Bank, A FSB | $120M | 2.6% | +2% |
| Renasant Bank | $100M | 2.2% | +93% |
| Robertson Banking Company | $71M | 1.5% | -1% |
| CB&S Bank, Inc. | $68M | 1.5% | no 2021 presence |
| Local Bank | $48M | 1.0% | no 2021 presence |
| United Community Bank | $45M | 1.0% | no 2021 presence |
| First US Bank | $42M | 0.9% | -13% |
| JPMorgan Chase Bank | $41M | 0.9% | +668% |
| Truist Bank | $32M | 0.7% | -52% |
| First Financial Bank | $31M | 0.7% | +47% |
| Trustmark Bank | $24M | 0.5% | +45% |
| FirstBank | $23M | 0.5% | no 2021 presence |
| First State Bank of the South, Inc. | $18M | 0.4% | +9% |
| River Bank & Trust | $6M | 0.1% | no 2021 presence |
| Investar Bank | $5M | 0.1% | no 2021 presence |
| Woodforest National Bank | $3M | 0.1% | -27% |
The 25 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Tuscaloosa market
Tuscaloosa County is one of 4 counties that make up the Tuscaloosa, AL market, a Metropolitan Statistical Area (ranked #172 of 293 U.S. markets by economic output). It produces 92.4% of the market’s output and holds 83.4% of its deposits.
| Measure | Tuscaloosa County | Share of parent market |
|---|---|---|
| 2024 GDP | $11.4B | 92.4% |
| Deposits | $4.6B | 83.4% |
| Population | 241,368 | 85.6% |
View the full Tuscaloosa market profile →
Recruiting in Tuscaloosa County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Tuscaloosa County.
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