Tuscaloosa County, Alabama, a core county of the Tuscaloosa, AL market, holds $4.5B in deposits across 24 insured institutions and 48 branches. Bryant Bank is the largest deposit holder at 19.8% share. The top three institutions hold 48.4% of deposits, which places the county in the moderately concentrated band. Deposits have grown 10.5% since 2020 while the branch count fell by 3. It produces $11.4B of output, ranking #333 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 51 in 2020 to 48 in 2025. Institutions: 19 to 24. Top-three share: 51.1% to 48.4%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Bryant Bank | $896M | 19.8% | +16% |
| Regions Bank | $740M | 16.4% | -8% |
| Synovus Bank | $553M | 12.2% | +7% |
| SmartBank | $496M | 11.0% | +40% |
| Cadence Bank | $373M | 8.2% | +25% |
| Wells Fargo Bank, National Association | $278M | 6.1% | +4% |
| PNC Bank, National Association | $243M | 5.4% | -37% |
| BankFirst Financial Services | $212M | 4.7% | -7% |
| West Alabama Bank & Trust | $123M | 2.7% | +36% |
| First Federal Bank, A FSB | $120M | 2.6% | +16% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Tuscaloosa market
Tuscaloosa County is one of 4 counties that make up the Tuscaloosa, AL market, a Metropolitan Statistical Area (ranked #172 of 293 U.S. markets by economic output). It produces 92.4% of the market’s output and holds 83.0% of its deposits.
| Measure | Tuscaloosa County | Share of Tuscaloosa market |
|---|---|---|
| 2024 GDP | $11.4B | 92.4% |
| Deposits | $4.5B | 83.0% |
| Population | 241,368 | 85.6% |
View the full Tuscaloosa market profile →
Recruiting in Tuscaloosa County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Tuscaloosa County, on a retained basis.
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