Tuscaloosa, AL, a Metropolitan Statistical Area, holds $5.5 billion in deposits across 29 insured institutions and 62 branches, ranking #172 of 293 U.S. markets by economic output. Bryant Bank is the largest deposit holder at 16.4% share. The top three institutions hold 40.2% of deposits, which places the market in the fragmented band. Deposits have grown 13.1% since 2020 while the branch count fell by 4.6%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 65 in 2020 to 62 in 2025. Institutions: 24 to 29. Top-three share: 43.4% to 40.2%. Deposits per branch: $88M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Bryant Bank | $0.9B | 16.4% | +16% |
| Regions Bank | $0.7B | 13.6% | -8% |
| Synovus Bank | $0.6B | 10.2% | +7% |
| SmartBank | $0.5B | 9.1% | +40% |
| West Alabama Bank & Trust | $0.5B | 9.0% | +40% |
| Cadence Bank | $0.4B | 6.8% | +25% |
| BankFirst Financial Services | $0.3B | 5.8% | -9% |
| Wells Fargo Bank | $0.3B | 5.1% | +4% |
| PNC Bank | $0.2B | 4.5% | -37% |
| Bank of Moundville | $0.1B | 2.2% | +40% |
| First Federal Bank, A FSB | $120M | 2.2% | +16% |
| The Citizens Bank | $115M | 2.1% | +23% |
| Peoples Bank of Greensboro | $107M | 2.0% | +19% |
| Merchants & Farmers Bank of Greene County, Alabama | $95M | 1.7% | +37% |
| Renasant Bank | $78M | 1.4% | +42% |
| Robertson Banking Company | $67M | 1.2% | +2% |
| CB&S Bank, Inc. | $65M | 1.2% | no 2020 presence |
| First US Bank | $46M | 0.9% | -1% |
| Local Bank | $39M | 0.7% | no 2020 presence |
| United Community Bank | $37M | 0.7% | no 2020 presence |
| JPMorgan Chase Bank | $34M | 0.6% | no 2020 presence |
| Truist Bank | $33M | 0.6% | -45% |
| First Financial Bank | $29M | 0.5% | +95% |
| Trustmark National Bank | $25M | 0.5% | +118% |
| Citizens Trust Bank | $18M | 0.3% | +48% |
| First State Bank of the South, Inc. | $17M | 0.3% | +15% |
| FirstBank | $9M | 0.2% | no 2020 presence |
| Investar Bank | $8M | 0.1% | no 2020 presence |
| Woodforest National Bank | $3M | 0.1% | -7% |
The 29 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Tuscaloosa County | Alabama | $11.4B | 241,368 | 92.4% | 83.0% |
| Pickens County | Alabama | $431M | 18,221 | 3.5% | 8.7% |
| Hale County | Alabama | $284M | 15,194 | 2.3% | 6.3% |
| Greene County | Alabama | $216M | 7,067 | 1.8% | 2.1% |
Recruiting in the Tuscaloosa market
No single institution dominates deposits here, which often means more competitors of a size where a well-positioned team has room to compete. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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