Tuscaloosa, AL holds $5.5 billion in deposits across 29 insured institutions and 62 branches, ranking #172 of 293 U.S. markets by economic output. Bryant Bank is the largest deposit holder at 16.4% share. The top three institutions hold 40.2% of deposits, which places the market in the fragmented band. Deposits have grown 13% since 2020 while the branch count fell by 3.
Deposit trend
Branches: 65 in 2020 to 62 in 2025. Institutions: 24 to 29. Top-three share: 43.4% to 40.2%. Deposits per branch: $88M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Bryant Bank | 0.9B | 16.4% | +16% |
| Regions Bank | 0.7B | 13.6% | -8% |
| Synovus Bank | 0.6B | 10.2% | +7% |
| SmartBank | 0.5B | 9.1% | +40% |
| West Alabama Bank & Trust | 0.5B | 9.0% | +40% |
| Cadence Bank | 0.4B | 6.8% | new since 2020 |
| BankFirst Financial Services | 0.3B | 5.8% | -9% |
| Wells Fargo Bank | 0.3B | 5.1% | +4% |
| PNC Bank | 0.2B | 4.5% | +51% |
| Bank of Moundville | 0.1B | 2.2% | +40% |
The 10 largest of 29 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Tuscaloosa County | Alabama | $11,362M | 241,368 | 92.4% |
| Pickens County | Alabama | $431M | 18,221 | 3.5% |
| Hale County | Alabama | $284M | 15,194 | 2.3% |
| Greene County | Alabama | $216M | 7,067 | 1.8% |
Recruiting in Tuscaloosa
No single institution dominates deposits here, which usually means more competitors of a size where a strong team can move meaningful share. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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