Hale County, Texas, a core county of the Lubbock-Plainview, TX market, holds $774M in deposits across 9 insured institutions and 13 branches. Centennial Bank is the largest deposit holder at 43.8% share. The top three banks hold 74% of deposits, which places the county in the Concentrated band. Deposits have fallen 14.4% since 2021 while the branch count rose by 18.2%. It produced $1.4B of real gross domestic product in 2024, ranking #1,083 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 11 in 2021 to 13 in 2026. Institutions: 7 to 9. Top-three share: 85% to 74%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Centennial Bank | $339M | 43.8% | -16% |
| First United Bank | $125M | 16.1% | no 2021 presence |
| Prosperity Bank | $111M | 14.4% | -48% |
| Wells Fargo Bank | $85M | 11.0% | +1% |
| Western Bank | $35M | 4.5% | no 2021 presence |
| West Texas National Bank | $34M | 4.4% | no 2021 presence |
| The First State Bank | $32M | 4.1% | +2% |
| First National Bank Texas | $8M | 1.0% | +19% |
| First State Bank of Burnet | $5M | 0.6% | no 2021 presence |
The 9 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Lubbock-Plainview market
Hale County is one of 8 counties that make up the Lubbock-Plainview, TX market, a Combined Statistical Area (ranked #137 of 293 U.S. markets by economic output). It produces 6.9% of the market’s output and holds 5.1% of its deposits.
| Measure | Hale County | Share of parent market |
|---|---|---|
| 2024 GDP | $1.4B | 6.9% |
| Deposits | $774M | 5.1% |
| Population | 31,819 | 7.9% |
View the full Lubbock-Plainview market profile →
Recruiting in Hale County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hale County.
See how we help banks recruit commercial banking talent