Hale County, Texas, a core county of the Lubbock-Plainview, TX market, holds $738M in deposits across 10 insured institutions and 14 branches. Centennial Bank is the largest deposit holder at 44.4% share. The top three institutions hold 74.5% of deposits, which places the county in the concentrated band. Deposits have fallen 9.5% since 2020 while the branch count rose by 3. It produces $1.4B of output, ranking #1,083 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 11 in 2020 to 14 in 2025. Institutions: 8 to 10. Top-three share: 68.6% to 74.5%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Centennial Bank | $328M | 44.4% | no 2020 presence |
| First United Bank | $111M | 15.1% | no 2020 presence |
| Prosperity Bank | $111M | 15.0% | -45% |
| Wells Fargo Bank, National Association | $80M | 10.8% | +1% |
| The First State Bank | $29M | 3.9% | +27% |
| West Texas National Bank | $29M | 3.9% | no 2020 presence |
| Western Bank | $27M | 3.7% | no 2020 presence |
| PNC Bank, National Association | $14M | 1.9% | +7% |
| First National Bank Texas | $7M | 0.9% | +18% |
| First State Bank of Burnet | $2M | 0.3% | no 2020 presence |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Lubbock-Plainview market
Hale County is one of 8 counties that make up the Lubbock-Plainview, TX market, a Combined Statistical Area (ranked #137 of 293 U.S. markets by economic output). It produces 6.9% of the market’s output and holds 5.3% of its deposits.
| Measure | Hale County | Share of Lubbock-Plainview market |
|---|---|---|
| 2024 GDP | $1.4B | 6.9% |
| Deposits | $738M | 5.3% |
| Population | 31,819 | 7.9% |
View the full Lubbock-Plainview market profile →
Recruiting in Hale County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hale County, on a retained basis.
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