Market Intelligence

Lubbock County, TX

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Lubbock County, Texas, a core county of the Lubbock-Plainview, TX market, holds $13.1B in deposits across 28 insured institutions and 103 branches. City Bank is the largest deposit holder at 19.0% share. The top three banks hold 44% of deposits, which places the county in the Fragmented band. Deposits have grown 20.7% since 2021 while the branch count fell by 3.7%. It produced $15.4B of real gross domestic product in 2024, ranking #263 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$15.4B
#263 of 1,523
Population
328,906
#228 of 1,523
GDP per Capita
$46,828
#674 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$13.1B
#170 of 1,523
Deposits per Capita
$39,878
#193 of 1,523
Deposits per Branch
$127M
#336 of 1,523
Competitive structure
Insured Institutions
28
#112 of 1,523
Branches per 100k Pop.
31.3
#425 of 1,523
Median Deposits per Institution
$231M
The median deposits booked by a single institution in the county. #269 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
87.0%
of county deposits held by banks with $100M to $100B in assets. #436 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
44%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+20.7% over 5 years
$10.9B
2021
$12.0B
2022
$11.6B
2023
$11.7B
2024
$11.8B
2025
$13.1B
2026

Branches: 107 in 2021 to 103 in 2026. Institutions: 23 to 28. Top-three share: 47% to 44%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
City Bank$2.5B19.0%8+33%
PlainsCapital Bank$2.0B15.3%8-6%
Prosperity Bank$1.2B9.5%18-3%
Amarillo National Bank$1.1B8.6%11+48%
Wells Fargo Bank$906M6.9%5-15%
Cornerstone Capital Bank, SSB$775M5.9%5+47%
American Bank of Commerce$590M4.5%5+92%
UMB Bank$548M4.2%5-39%
Bank of America$537M4.1%2+15%
Centennial Bank$417M3.2%5-5%
First United Bank$401M3.1%4+60%
Capra Bank$377M2.9%1no 2021 presence
NBH Bank$309M2.4%3-7%
Western Bank$270M2.1%3+275%
Maverick Bank$192M1.5%1no 2021 presence
Victory Bank$180M1.4%1no 2021 presence
JPMorgan Chase Bank$161M1.2%3+172%
Community National Bank$98M0.8%2+555%
First State Bank$83M0.6%1+1%
Southwest Bank$71M0.5%1-13%
PNC Bank$66M0.5%1-52%
Spur Security Bank$54M0.4%1no 2021 presence
Wellington State Bank$48M0.4%1+6%
West Texas State Bank$40M0.3%1no 2021 presence
West Texas National Bank$37M0.3%1no 2021 presence
Citizens State Bank$32M0.2%1no 2021 presence
First National Bank Texas$29M0.2%4+23%
American Momentum Bank$25M0.2%1-21%

The 28 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Lubbock-Plainview market

Lubbock County is one of 8 counties that make up the Lubbock-Plainview, TX market, a Combined Statistical Area (ranked #137 of 293 U.S. markets by economic output). It produces 77.9% of the market’s output and holds 85.6% of its deposits.

MeasureLubbock CountyShare of parent market
2024 GDP$15.4B77.9%
Deposits$13.1B85.6%
Population328,90681.2%

View the full Lubbock-Plainview market profile →

Recruiting in Lubbock County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Lubbock County.

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