Lubbock County, Texas, a core county of the Lubbock-Plainview, TX market, holds $11.8B in deposits across 27 insured institutions and 104 branches. City Bank is the largest deposit holder at 18.2% share. The top three institutions hold 43.6% of deposits, which places the county in the fragmented band. Deposits have grown 19.9% since 2020 while the branch count fell by 1. It produces $15.4B of output, ranking #263 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 105 in 2020 to 104 in 2025. Institutions: 24 to 27. Top-three share: 45.7% to 43.6%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| City Bank | $2.2B | 18.2% | +32% |
| PlainsCapital Bank | $1.7B | 14.7% | -12% |
| Prosperity Bank | $1.3B | 10.8% | +56% |
| Amarillo National Bank | $1.1B | 9.5% | +46% |
| Wells Fargo Bank, National Association | $875M | 7.4% | -3% |
| Peoples Bank | $633M | 5.3% | +36% |
| Bank of America, National Association | $554M | 4.7% | +28% |
| UMB Bank, National Association | $534M | 4.5% | no 2020 presence |
| American Bank of Commerce | $478M | 4.0% | +78% |
| First United Bank | $413M | 3.5% | +100% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Lubbock-Plainview market
Lubbock County is one of 8 counties that make up the Lubbock-Plainview, TX market, a Combined Statistical Area (ranked #137 of 293 U.S. markets by economic output). It produces 77.9% of the market’s output and holds 85.4% of its deposits.
| Measure | Lubbock County | Share of Lubbock-Plainview market |
|---|---|---|
| 2024 GDP | $15.4B | 77.9% |
| Deposits | $11.8B | 85.4% |
| Population | 328,906 | 81.2% |
View the full Lubbock-Plainview market profile →
Recruiting in Lubbock County
Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Lubbock County, on a retained basis.
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