Market Intelligence

Lubbock County, TX

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Lubbock County, Texas, a core county of the Lubbock-Plainview, TX market, holds $11.8B in deposits across 27 insured institutions and 104 branches. City Bank is the largest deposit holder at 18.2% share. The top three banks hold 44% of deposits, which places the county in the Fragmented band. Deposits have grown 19.9% since 2020 while the branch count fell by 1.0%. It produces $15.4B of output, ranking #263 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$15.4B
#263 of 1,523
Population
328,906
#228 of 1,523
GDP per Capita
$46,828
#674 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$11.8B
#180 of 1,523
Deposits per Capita
$35,964
#231 of 1,523
Deposits per Branch
$114M
#425 of 1,523
Competitive structure
Insured Institutions
27
#118 of 1,523
Branches per 100k Pop.
31.6
#420 of 1,523
Median Deposits per Institution
$228M
The median deposits booked by a single institution in the county. #264 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
85.8%
of county deposits held by banks with $100M to $100B in assets. #485 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
44%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+19.9% over 5 years
$9.9B
2020
$10.9B
2021
$12.0B
2022
$11.6B
2023
$11.7B
2024
$11.8B
2025

Branches: 105 in 2020 to 104 in 2025. Institutions: 24 to 27. Top-three share: 46% to 44%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
City Bank$2.2B18.2%8+32%
PlainsCapital Bank$1.7B14.7%9-12%
Prosperity Bank$1.3B10.8%18+56%
Amarillo National Bank$1.1B9.5%11+46%
Wells Fargo Bank$875M7.4%6-3%
Peoples Bank$633M5.4%5+36%
Bank of America$554M4.7%2+28%
UMB Bank$534M4.5%5no 2020 presence
American Bank of Commerce$478M4.0%4+78%
First United Bank$413M3.5%4+100%
Centennial Bank$401M3.4%5no 2020 presence
Vista Bank$313M2.6%4+13%
Capra Bank$235M2.0%2no 2020 presence
Western Bank$228M1.9%3+233%
JPMorgan Chase Bank$151M1.3%2+226%
Maverick Bank$142M1.2%1no 2020 presence
Victory Bank$119M1.0%1no 2020 presence
Community National Bank$84M0.7%1no 2020 presence
First State Bank$83M0.7%1+13%
Southwest Bank$82M0.7%1+36%
PNC Bank$66M0.6%2-58%
Wellington State Bank$46M0.4%1+20%
Citizens State Bank$31M0.3%1no 2020 presence
American Momentum Bank$26M0.2%1-34%
First National Bank Texas$25M0.2%4+21%
West Texas National Bank$21M0.2%1no 2020 presence
West Texas State Bank$11M0.1%1no 2020 presence

The 27 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Lubbock-Plainview market

Lubbock County is one of 8 counties that make up the Lubbock-Plainview, TX market, a Combined Statistical Area (ranked #137 of 293 U.S. markets by economic output). It produces 77.9% of the market’s output and holds 85.4% of its deposits.

MeasureLubbock CountyShare of parent market
2024 GDP$15.4B77.9%
Deposits$11.8B85.4%
Population328,90681.2%

View the full Lubbock-Plainview market profile →

Recruiting in Lubbock County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Lubbock County.

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