Lubbock-Plainview, TX holds $13.9 billion in deposits across 33 insured institutions and 138 branches, ranking #137 of 293 U.S. markets by economic output. City Bank is the largest deposit holder at 17.5% share. The top three institutions hold 40.7% of deposits, which places the market in the fragmented band. Deposits have grown 16% since 2020 with the branch count unchanged.
Deposit trend
Branches: 138 in 2020 to 138 in 2025. Institutions: 31 to 33. Top-three share: 41.8% to 40.7%. Deposits per branch: $100M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| City Bank | 2.4B | 17.5% | +31% |
| PlainsCapital Bank | 1.7B | 12.5% | -12% |
| Prosperity Bank | 1.5B | 10.7% | +27% |
| Amarillo National Bank | 1.1B | 8.1% | +46% |
| Wells Fargo Bank | 1.0B | 6.9% | -6% |
| Centennial Bank | 0.9B | 6.3% | new since 2020 |
| UMB Bank | 0.8B | 5.6% | new since 2020 |
| Peoples Bank | 0.7B | 5.1% | +35% |
| First United Bank | 0.6B | 4.2% | +179% |
| Bank of America | 0.6B | 4.0% | +28% |
The 10 largest of 33 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Lubbock County | Texas | $15,402M | 328,906 | 77.9% |
| Hockley County | Texas | $1,731M | 21,600 | 8.8% |
| Hale County | Texas | $1,360M | 31,819 | 6.9% |
| Floyd County | Texas | $288M | 4,881 | 1.5% |
| Lynn County | Texas | $276M | 6,017 | 1.4% |
| Cochran County | Texas | $258M | 2,546 | 1.3% |
| Garza County | Texas | $246M | 4,510 | 1.2% |
| Crosby County | Texas | $205M | 4,852 | 1.0% |
Recruiting in Lubbock
No single institution dominates deposits here, which usually means more competitors of a size where a strong team can move meaningful share. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
Start a confidential conversation