Henry County, Alabama, a county in the Dothan-Enterprise-Ozark, AL market, holds $368M in deposits across 4 insured institutions and 7 branches. HNB First Bank is the largest deposit holder at 60.3% share. The top three institutions hold 95.3% of deposits, which places the county in the concentrated band. Deposits have grown 30.4% since 2020 while the branch count fell by 1. It produces $517M of output, ranking #1,350 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 8 in 2020 to 7 in 2025. Institutions: 5 to 4. Top-three share: 83.9% to 95.3%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| HNB First Bank | $222M | 60.3% | +44% |
| PeoplesSouth Bank | $81M | 22.0% | +91% |
| BankSouth | $48M | 12.9% | +18% |
| Ameris Bank | $17M | 4.7% | -26% |
The 4 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Dothan-Enterprise-Ozark market
Henry County is one of 5 counties that make up the Dothan-Enterprise-Ozark, AL market, a Combined Statistical Area (ranked #174 of 293 U.S. markets by economic output). It produces 4.3% of the market’s output and holds 6.3% of its deposits.
| Measure | Henry County | Share of Dothan-Enterprise-Ozark market |
|---|---|---|
| 2024 GDP | $517M | 4.3% |
| Deposits | $368M | 6.3% |
| Population | 18,394 | 7.0% |
View the full Dothan-Enterprise-Ozark market profile →
Recruiting in Henry County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Henry County, on a retained basis.
Start a confidential conversation