Houston County, Alabama, a core county of the Dothan-Enterprise-Ozark, AL market, holds $3.4B in deposits across 14 insured institutions and 34 branches. ServisFirst Bank is the largest deposit holder at 26.8% share. The top three banks hold 55% of deposits, which places the county in the Moderate band. Deposits have grown 5.2% since 2020 while the branch count fell by 2.9%. It produces $6.1B of output, ranking #522 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 35 in 2020 to 34 in 2025. Institutions: 14 to 14. Top-three share: 54% to 55%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| ServisFirst Bank | $923M | 26.8% | +29% |
| Regions Bank | $540M | 15.7% | 0% |
| Wells Fargo Bank | $415M | 12.1% | 0% |
| MidSouth Bank | $313M | 9.1% | +31% |
| Synovus Bank | $189M | 5.5% | +15% |
| SmartBank | $185M | 5.4% | no 2020 presence |
| River Bank & Trust | $174M | 5.0% | +94% |
| Troy Bank & Trust Company | $166M | 4.8% | +125% |
| PeoplesSouth Bank | $121M | 3.5% | +11% |
| BankSouth | $121M | 3.5% | +8% |
| Ameris Bank | $97M | 2.8% | -18% |
| PNC Bank | $79M | 2.3% | -85% |
| BankPlus | $61M | 1.8% | -2% |
| Friend Bank | $55M | 1.6% | +56% |
The 14 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Dothan-Enterprise-Ozark market
Houston County is one of 5 counties that make up the Dothan-Enterprise-Ozark, AL market, a Combined Statistical Area (ranked #174 of 293 U.S. markets by economic output). It produces 50.1% of the market’s output and holds 58.7% of its deposits.
| Measure | Houston County | Share of parent market |
|---|---|---|
| 2024 GDP | $6.1B | 50.1% |
| Deposits | $3.4B | 58.7% |
| Population | 110,318 | 41.9% |
View the full Dothan-Enterprise-Ozark market profile →
Recruiting in Houston County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Houston County.
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