Market Intelligence

Iowa County, WI

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Iowa County, Wisconsin, a county in the Madison-Janesville-Beloit, WI market, holds $630M in deposits across 6 insured institutions and 11 branches. Farmers Savings Bank is the largest deposit holder at 50.3% share. The top three banks hold 77% of deposits, which places the county in the Concentrated band. Deposits have grown 5.9% since 2021 while the branch count fell by 15.4%. It produced $1.2B of real gross domestic product in 2024, ranking #1,123 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$1.2B
#1,123 of 1,523
Population
23,951
#1,238 of 1,523
GDP per Capita
$51,487
#537 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$630M
#1,140 of 1,523
Deposits per Capita
$26,287
#571 of 1,523
Deposits per Branch
$57M
#1,316 of 1,523
Competitive structure
Insured Institutions
6
#1,078 of 1,523
Branches per 100k Pop.
45.9
#139 of 1,523
Median Deposits per Institution
$74M
The median deposits booked by a single institution in the county. #1,187 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
80.6%
of county deposits held by banks with $100M to $100B in assets. #566 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
77%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+5.9% over 5 years
$595M
2021
$626M
2022
$575M
2023
$611M
2024
$627M
2025
$630M
2026

Branches: 13 in 2021 to 11 in 2026. Institutions: 7 to 6. Top-three share: 73% to 77%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Farmers Savings Bank$317M50.3%4+7%
Royal Bank$84M13.3%2+11%
BMO Bank$84M13.3%1+42%
The Peoples Community Bank$64M10.1%2-3%
Mound City Bank$43M6.8%1+45%
Highland State Bank$39M6.1%1+19%

The 6 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Madison-Janesville-Beloit market

Iowa County is one of 6 counties that make up the Madison-Janesville-Beloit, WI market, a Combined Statistical Area (ranked #56 of 293 U.S. markets by economic output). It produces 1.8% of the market’s output and holds 1.7% of its deposits.

MeasureIowa CountyShare of parent market
2024 GDP$1.2B1.8%
Deposits$630M1.7%
Population23,9512.5%

View the full Madison-Janesville-Beloit market profile →

Recruiting in Iowa County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Iowa County.

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