Dane County, Wisconsin, a core county of the Madison-Janesville-Beloit, WI market, holds $25.5B in deposits across 33 insured institutions and 129 branches. BMO Bank National Association is the largest deposit holder at 12.9% share. The top three banks hold 33% of deposits, which places the county in the Fragmented band. Deposits have grown 20.3% since 2020 while the branch count fell by 14.6%. It produces $51.3B of output, ranking #88 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 151 in 2020 to 129 in 2025. Institutions: 36 to 33. Top-three share: 37% to 33%.
Institutions by deposits
The 33 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Madison-Janesville-Beloit market
Dane County is one of 6 counties that make up the Madison-Janesville-Beloit, WI market, a Combined Statistical Area (ranked #56 of 293 U.S. markets by economic output). It produces 72.9% of the market’s output and holds 72.8% of its deposits.
| Measure | Dane County | Share of parent market |
|---|---|---|
| 2024 GDP | $51.3B | 72.9% |
| Deposits | $25.5B | 72.8% |
| Population | 590,375 | 62.6% |
View the full Madison-Janesville-Beloit market profile →
Recruiting in Dane County
Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Dane County.
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