Market Intelligence

Green County, WI

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Green County, Wisconsin, a county in the Madison-Janesville-Beloit, WI market, holds $1.3B in deposits across 7 insured institutions and 16 branches. The Bank of New Glarus is the largest deposit holder at 29.8% share. The top three banks hold 66% of deposits, which places the county in the Concentrated band. Deposits have grown 15.3% since 2020. It produces $2.0B of output, ranking #933 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$2.0B
#933 of 1,523
Population
37,227
#1,068 of 1,523
GDP per Capita
$54,009
#481 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$1.3B
#825 of 1,523
Deposits per Capita
$34,186
#262 of 1,523
Deposits per Branch
$80M
#908 of 1,523
Competitive structure
Insured Institutions
7
#954 of 1,523
Branches per 100k Pop.
43.0
#173 of 1,523
Median Deposits per Institution
$160M
The median deposits booked by a single institution in the county. #479 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
100.0%
of county deposits held by banks with $100M to $100B in assets. #88 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
66%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+15.3% over 5 years
$1.1B
2020
$1.2B
2021
$1.2B
2022
$1.2B
2023
$1.2B
2024
$1.3B
2025

Branches: 16 in 2020 to 16 in 2025. Institutions: 9 to 7. Top-three share: 57% to 66%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
The Bank of New Glarus$379M29.8%5+53%
Woodford State Bank$255M20.0%2+62%
The Bank of Brodhead$207M16.3%2+55%
UMB Bank$160M12.6%1no 2020 presence
The First National Bank and Trust Company$118M9.3%2-14%
The Greenwood's State Bank$112M8.8%3+73%
Lake Ridge Bank$41M3.2%1-31%

The 7 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Madison-Janesville-Beloit market

Green County is one of 6 counties that make up the Madison-Janesville-Beloit, WI market, a Combined Statistical Area (ranked #56 of 293 U.S. markets by economic output). It produces 2.9% of the market’s output and holds 3.6% of its deposits.

MeasureGreen CountyShare of parent market
2024 GDP$2.0B2.9%
Deposits$1.3B3.6%
Population37,2273.9%

View the full Madison-Janesville-Beloit market profile →

Recruiting in Green County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Green County.

See how we help banks recruit commercial banking talent