Green County, Wisconsin, a county in the Madison-Janesville-Beloit, WI market, holds $1.3B in deposits across 7 insured institutions and 16 branches. The Bank of New Glarus is the largest deposit holder at 29.8% share. The top three institutions hold 66.1% of deposits, which places the county in the concentrated band. Deposits have grown 15.3% since 2020. It produces $2.0B of output, ranking #933 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 16 in 2020 to 16 in 2025. Institutions: 9 to 7. Top-three share: 57.1% to 66.1%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| The Bank of New Glarus | $379M | 29.8% | +53% |
| Woodford State Bank | $255M | 20.0% | +62% |
| The Bank of Brodhead | $207M | 16.3% | +55% |
| UMB Bank, National Association | $160M | 12.6% | no 2020 presence |
| The First National Bank and Trust Company | $118M | 9.3% | -14% |
| The Greenwood's State Bank | $112M | 8.8% | +73% |
| Lake Ridge Bank | $41M | 3.2% | -31% |
The 7 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Madison-Janesville-Beloit market
Green County is one of 6 counties that make up the Madison-Janesville-Beloit, WI market, a Combined Statistical Area (ranked #56 of 293 U.S. markets by economic output). It produces 2.9% of the market’s output and holds 3.6% of its deposits.
| Measure | Green County | Share of Madison-Janesville-Beloit market |
|---|---|---|
| 2024 GDP | $2.0B | 2.9% |
| Deposits | $1.3B | 3.6% |
| Population | 37,227 | 3.9% |
View the full Madison-Janesville-Beloit market profile →
Recruiting in Green County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Green County, on a retained basis.
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