Market Intelligence

Madison-Janesville-Beloit, WI

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › Madison-Janesville-Beloit, WI

Madison-Janesville-Beloit, WI, a Combined Statistical Area, holds $35.1 billion in deposits across 52 insured institutions and 235 branches, ranking #56 of 293 U.S. markets by economic output. BMO Bank is the largest deposit holder at 12.4% share. The top three institutions hold 29.5% of deposits, which places the market in the fragmented band. Deposits have grown 20.5% since 2020 while the branch count fell by 11.0%.

Economic scale
2024 Real GDP
$70.3B
#56 of 293
Population
943K
#70 of 293
GDP per Capita
$74,607
#21 of 293
Deposit market
Total Deposits
$35.1B
#58 of 293
Deposits per Capita
$37,229
#62 of 293
Deposits per Branch
$149M
#66 of 293
Competitive structure
Insured Institutions
52
#35 of 293
Branches per 100k Pop.
24.9
#140 of 293
Median Deposits per Institution
$337M
The median deposits booked by a single institution in the market. #64 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
68.6%
of market deposits held by banks with $100M to $50B in assets. #101 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: fragmented
29.5%
The combined deposit share of the three largest institutions in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total market deposits (nominal), 2020 to 2025 +20.5% over 5 years
$29.1B
2020
$31.6B
2021
$32.2B
2022
$32.3B
2023
$33.3B
2024
$35.1B
2025

Branches: 264 in 2020 to 235 in 2025. Institutions: 57 to 52. Top-three share: 33.4% to 29.5%. Deposits per branch: $149M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
BMO Bank$4.4B12.4%26-6%
Associated Bank$3.4B9.6%17+12%
First Business Bank$2.6B7.5%1+115%
Lake Ridge Bank$2.6B7.3%19+103%
U.S. Bank$2.1B6.1%11+4%
JPMorgan Chase Bank$1.7B4.7%10+6%
John Deere Financial, f.s.b.$1.5B4.3%1+21%
One Community Bank$1.4B4.0%8+47%
Old National Bank$1.3B3.7%12+45%
The Park Bank$1.2B3.4%10+31%
Johnson Bank$1.0B3.0%5+1%
Bankers' Bank$892M2.5%1+33%
Bank of Wisconsin Dells$830M2.4%3+36%
UMB Bank$806M2.3%4no 2020 presence
Wells Fargo Bank$749M2.1%5-5%
The First National Bank and Trust Company$697M2.0%9+24%
Bank of Sun Prairie$613M1.7%5+45%
DMB Community Bank$566M1.6%2+26%
Bank of Prairie du Sac$552M1.6%2+24%
Farmers and Merchants Union Bank$545M1.6%8+55%
Capitol Bank$512M1.5%3+20%
Baraboo State Bank$464M1.3%7+21%
The Bank of New Glarus$434M1.2%6+53%
First Mid Bank & Trust$425M1.2%3no 2020 presence
Oak Bank$410M1.2%1+24%
Farmers Savings Bank$384M1.1%5+21%
The Bank of Brodhead$290M0.8%4+58%
The Peoples Community Bank$288M0.8%5+34%
The Greenwood's State Bank$274M0.8%5+195%
Woodford State Bank$255M0.7%2+62%
Town Bank$235M0.7%2+55%
Bank of Deerfield$203M0.6%2+40%
Bank First$187M0.5%3no 2020 presence
Bank of Milton$182M0.5%2+38%
Royal Bank$142M0.4%4+27%
First Community Bank$139M0.4%1+31%
Starion Bank$113M0.3%3-22%
Community First Bank$108M0.3%2+29%
Prevail Bank$98M0.3%1+50%
National Exchange Bank and Trust$94M0.3%2+22%
Mound City Bank$92M0.3%2+35%
Farmers & Merchants State Bank$73M0.2%1+16%
Badger Bank$48M0.1%1+7%
IncredibleBank$43M0.1%1+62%
Fortifi Bank$38M0.1%1+26%
Highland State Bank$37M0.1%1+24%
CBI Bank & Trust$34M0.1%1no 2020 presence
Bank of Mauston$30M0.1%1+23%
Great Midwest Bank, S.S.B.$27M0.1%1+37%
PremierBank$23M0.1%1+37%
Sauk Valley Bank & Trust Company$3M0.0%1no 2020 presence
Union Federal Savings and Loan Association$2M0.0%1-74%

The 52 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Dane CountyWisconsin$51.3B590,37572.9%72.8%
Rock CountyWisconsin$8.4B166,47212.0%10.0%
Sauk CountyWisconsin$4.2B66,6526.0%6.2%
Columbia CountyWisconsin$3.2B58,1324.5%5.6%
Green CountyWisconsin$2.0B37,2272.9%3.6%
Iowa CountyWisconsin$1.2B23,9511.8%1.8%

Recruiting in the Madison-Janesville-Beloit market

No single institution dominates deposits here, which often means more competitors of a size where a well-positioned team has room to compete. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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Other markets in Wisconsin

All 293 markets and the 1,523 counties with a branch within a CSA or MSA are covered in the Market Intelligence resource. See the methodology for how each figure is built and when to expect updates, or the disclaimer for how this data should, and should not, be read.