Market Intelligence

Madison-Janesville-Beloit, WI

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Madison-Janesville-Beloit, WI

Madison-Janesville-Beloit, WI, a Combined Statistical Area, holds $36.0 billion in deposits across 51 insured institutions and 230 branches, and ranks #56 of 293 U.S. markets by economic output. BMO Bank is the largest deposit holder at 12.0% share. The top three banks hold 30% of deposits, which places the market in the Fragmented band. Deposits have grown 14.1% since 2021 while the branch count fell by 10.5%.

Economic scale
2024 Real GDP
$70.3B
#56 of 293
Population
943K
#70 of 293
GDP per Capita
$74,607
#21 of 293
Deposit market
Deposits (SOD, 6/30/26)
$36.0B
#57 of 293
Deposits per Capita
$38,227
#60 of 293
Deposits per Branch
$157M
#61 of 293
Competitive structure
Insured Institutions
51
#34 of 293
Branches per 100k Pop.
24.4
#145 of 293
Median Deposits per Institution
$359M
The median deposits booked by a single institution in the market. #62 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
75.7%
of market deposits held by banks with $100M to $100B in assets. #90 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
30%
The combined deposit share of the top three banks by deposits in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Market Deposits (SOD, 2021 to 2026) +14.1% over 5 years
$31.6B
2021
$32.2B
2022
$32.3B
2023
$33.3B
2024
$35.1B
2025
$36.0B
2026

Branches: 257 in 2021 to 230 in 2026. Institutions: 56 to 51. Top-three share: 30% to 30%. Average deposits per branch: $157M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
deposits
BMO Bank$4.3B12.0%25-6%
Associated Bank$3.6B10.0%16+44%
First Business Bank$2.9B7.9%1+78%
Lake Ridge Bank$2.8B7.7%20+17%
U.S. Bank$2.1B5.9%11-15%
John Deere Financial, f.s.b.$1.6B4.3%1+23%
JPMorgan Chase Bank$1.5B4.2%10-7%
One Community Bank$1.5B4.1%8+31%
The Park Bank$1.2B3.5%10+18%
Old National Bank$1.2B3.3%12+30%
Johnson Bank$1.2B3.2%5+9%
Bankers' Bank$952M2.6%1-11%
Bank of Wisconsin Dells$928M2.6%3+28%
Bank First$819M2.3%8+1%
Wells Fargo Bank$755M2.1%5-18%
UMB Bank$671M1.9%4+43%
Bank of Prairie du Sac$644M1.8%2+28%
Bank of Sun Prairie$606M1.7%4+28%
DMB Community Bank$584M1.6%2+14%
Farmers and Merchants Union Bank$544M1.5%8+10%
Baraboo State Bank$490M1.4%7+12%
The Bank of New Glarus$478M1.3%6+38%
Capitol Bank$473M1.3%3+21%
Oak Bank$420M1.2%1+18%
Farmers Savings Bank$404M1.1%5+10%
First Mid Bank & Trust$359M1.0%3+4%
Bank Cmg$341M0.9%5+135%
The Bank of Brodhead$338M0.9%4+69%
The Peoples Community Bank$295M0.8%5+13%
Woodford State Bank$265M0.7%2+45%
Bank of Deerfield$230M0.6%2+58%
Bank of Milton$194M0.5%2+19%
Town Bank$158M0.4%3+48%
Royal Bank$143M0.4%4+8%
First Community Bank$142M0.4%1+25%
Starion Bank$116M0.3%3-32%
Mound City Bank$116M0.3%2+47%
Community First Bank$114M0.3%2+21%
Prevail Bank$103M0.3%1+22%
National Exchange Bank and Trust$91M0.3%2+8%
Farmers & Merchants State Bank$77M0.2%1+15%
IncredibleBank$53M0.1%1+47%
Badger Bank$51M0.1%1+6%
Fortifi Bank$40M0.1%1+8%
CBI Bank & Trust$39M0.1%1+33%
Highland State Bank$39M0.1%1+19%
Bank of Mauston$36M0.1%1-13%
PremierBank$28M0.1%1+62%
Great Midwest Bank, S.S.B.$24M0.1%1-7%
Sauk Valley Bank & Trust Company$6M<0.1%1no 2021 presence
Union Federal Savings and Loan Association$3M<0.1%1-60%

The 51 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Dane CountyWisconsin$51.3B590,37572.9%72.4%
Rock CountyWisconsin$8.4B166,47212.0%9.6%
Sauk CountyWisconsin$4.2B66,6526.0%6.8%
Columbia CountyWisconsin$3.2B58,1324.5%5.5%
Green CountyWisconsin$2.0B37,2272.9%4.0%
Iowa CountyWisconsin$1.2B23,9511.8%1.7%

Recruiting in the Madison-Janesville-Beloit market

No single institution dominates deposits here, which often means more competitors of a size where a well-positioned team has room to compete. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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Other markets in Wisconsin

All 293 markets and the 1,523 counties with a branch within a CSA or MSA are covered in the Market Intelligence resource. See the methodology for how each figure is built and when to expect updates, or the disclaimer for how this data should, and should not, be read.