Market Intelligence

Jefferson County, FL

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Jefferson County, Florida, a county in the Tallahassee-Bainbridge, FL-GA market, holds $240M in deposits across 2 insured institutions and 2 branches. Renasant Bank is the largest deposit holder at 72.8% share. The top three institutions hold 100.0% of deposits, which places the county in the concentrated band. Deposits have grown 51.6% since 2020. It produces $340M of output, ranking #1,423 of the 1,523 counties within a CSA or MSA by economic output.

Economic scale
2024 Real GDP
$340M
#1,423 of 1,523
Population
16,007
#1,369 of 1,523
GDP per Capita
$21,274
#1,451 of 1,523
Deposit market
Total Deposits
$240M
#1,387 of 1,523
Deposits per Capita
$14,979
#1,194 of 1,523
Deposits per Branch
$120M
#381 of 1,523
Competitive structure
Insured Institutions
2
#1,443 of 1,523
Branches per 100k Pop.
12.5
#1,391 of 1,523
Median Deposits per Institution
$120M
The median deposits booked by a single institution in the county. #725 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
100.0%
of county deposits held by banks with $100M to $50B in assets. #96 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
100.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+51.6% over 5 years
$158M
2020
$189M
2021
$240M
2022
$204M
2023
$235M
2024
$240M
2025

Branches: 2 in 2020 to 2 in 2025. Institutions: 2 to 2. Top-three share: 100.0% to 100.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Renasant Bank$175M72.8%1no 2020 presence
Capital City Bank$65M27.2%1+79%

The 2 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Tallahassee-Bainbridge market

Jefferson County is one of 5 counties that make up the Tallahassee-Bainbridge, FL-GA market, a Combined Statistical Area (ranked #124 of 293 U.S. markets by economic output). It produces 1.5% of the market’s output and holds 2.5% of its deposits.

MeasureJefferson CountyShare of parent market
2024 GDP$340M1.5%
Deposits$240M2.5%
Population16,0073.7%

View the full Tallahassee-Bainbridge market profile →

Recruiting in Jefferson County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Jefferson County, on a retained basis.

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