Market Intelligence

Wakulla County, FL

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Wakulla County, Florida, a county in the Tallahassee-Bainbridge, FL-GA market, holds $418M in deposits across 4 insured institutions and 4 branches. Prime Meridian Bank is the largest deposit holder at 33.8% share. The top three institutions hold 85.3% of deposits, which places the county in the concentrated band. Deposits have fallen 24.3% since 2020. It produces $910M of output, ranking #1,218 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$910M
#1,218 of 1,523
Total Deposits
$418M
#1,260 of 1,523
Population
38,089
#1,053 of 1,523
GDP per Capita
$23,886
#1,395 of 1,523
Insured Institutions
4
#1,312 of 1,523
Deposits per Branch
$105M
#528 of 1,523
Deposits per Capita
$10,980
#1,392 of 1,523
Branches per 100k Pop.
10.5
#1,443 of 1,523
Median Institution Size
$108M
Median deposits of the institutions operating in the county. #832 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
100.0%
of market deposits held by banks with $100M to $50B in assets. #196 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
85.3%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025-24.3% over 5 years
$553M
2020
$554M
2021
$659M
2022
$695M
2023
$749M
2024
$418M
2025

Branches: 4 in 2020 to 4 in 2025. Institutions: 4 to 4. Top-three share: 91.7% to 85.3%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Prime Meridian Bank$141M33.8%1+96%
Centennial Bank$133M31.8%1-64%
Ameris Bank$82M19.7%1+23%
Capital City Bank$62M14.7%1+35%

The 4 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Tallahassee-Bainbridge market

Wakulla County is one of 5 counties that make up the Tallahassee-Bainbridge, FL-GA market, a Combined Statistical Area (ranked #124 of 293 U.S. markets by economic output). It produces 4.1% of the market’s output and holds 4.4% of its deposits.

MeasureWakulla CountyShare of Tallahassee-Bainbridge market
2024 GDP$910M4.1%
Deposits$418M4.4%
Population38,0898.9%

View the full Tallahassee-Bainbridge market profile →

Recruiting in Wakulla County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Wakulla County, on a retained basis.

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