Market Intelligence

Leon County, FL

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Leon County, Florida, a core county of the Tallahassee-Bainbridge, FL-GA market, holds $7.5B in deposits across 18 insured institutions and 60 branches. Capital City Bank is the largest deposit holder at 18.0% share. The top three banks hold 47% of deposits, which places the county in the Moderate band. Deposits have fallen 31.4% since 2021 while the branch count fell by 15.5%. It produced $18.8B of real gross domestic product in 2024, ranking #226 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$18.8B
#226 of 1,523
Population
299,048
#248 of 1,523
GDP per Capita
$62,834
#299 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$7.5B
#250 of 1,523
Deposits per Capita
$25,150
#631 of 1,523
Deposits per Branch
$125M
#352 of 1,523
Competitive structure
Insured Institutions
18
#264 of 1,523
Branches per 100k Pop.
20.1
#1,001 of 1,523
Median Deposits per Institution
$276M
The median deposits booked by a single institution in the county. #188 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
45.2%
of county deposits held by banks with $100M to $100B in assets. #1,126 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
47%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)-31.4% over 5 years
$11.0B
2021
$9.2B
2022
$8.3B
2023
$8.2B
2024
$7.9B
2025
$7.5B
2026

Branches: 71 in 2021 to 60 in 2026. Institutions: 18 to 18. Top-three share: 52% to 47%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Capital City Bank$1.4B18.0%12+4%
Bank of America$1.2B15.8%5-6%
Wells Fargo Bank$979M13.0%4-49%
Truist Bank$944M12.6%6-62%
Hancock Whitney Bank$561M7.5%3+14%
Regions Bank$490M6.5%4-33%
Centennial Bank$347M4.6%6-3%
Renasant Bank$346M4.6%4-11%
Pinnacle Bank$323M4.3%4-11%
Thomasville National Bank$228M3.0%1+144%
JPMorgan Chase Bank$194M2.6%2+420%
ServisFirst Bank$157M2.1%1no 2021 presence
Colony Bank$121M1.6%1+37%
Ameris Bank$118M1.6%1+14%
PeoplesSouth Bank$53M0.7%2+55%
American Commerce Bank$50M0.7%1-15%
MidSouth Bank$35M0.5%2+1,167%
SmartBank$35M0.5%1no 2021 presence

The 18 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Tallahassee-Bainbridge market

Leon County is one of 5 counties that make up the Tallahassee-Bainbridge, FL-GA market, a Combined Statistical Area (ranked #124 of 293 U.S. markets by economic output). It produces 84.0% of the market’s output and holds 82.8% of its deposits.

MeasureLeon CountyShare of parent market
2024 GDP$18.8B84.0%
Deposits$7.5B82.8%
Population299,04870.1%

View the full Tallahassee-Bainbridge market profile →

Recruiting in Leon County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Leon County.

See how we help banks recruit commercial banking talent