Leon County, Florida, a core county of the Tallahassee-Bainbridge, FL-GA market, holds $7.9B in deposits across 19 insured institutions and 61 branches. Capital City Bank is the largest deposit holder at 16.8% share. The top three institutions hold 43.6% of deposits, which places the county in the fragmented band. Deposits have fallen 8.0% since 2020 while the branch count fell by 11. It produces $18.8B of output, ranking #226 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 72 in 2020 to 61 in 2025. Institutions: 17 to 19. Top-three share: 51.5% to 43.6%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Capital City Bank | $1.3B | 16.8% | +16% |
| Bank of America, National Association | $1.2B | 15.2% | +10% |
| Truist Bank | $925M | 11.7% | -54% |
| Wells Fargo Bank, National Association | $834M | 10.5% | -36% |
| Prime Meridian Bank | $710M | 9.0% | +58% |
| Hancock Whitney Bank | $512M | 6.5% | +25% |
| Regions Bank | $492M | 6.2% | -10% |
| Renasant Bank | $353M | 4.5% | no 2020 presence |
| Synovus Bank | $351M | 4.4% | -4% |
| Centennial Bank | $325M | 4.1% | -1% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Tallahassee-Bainbridge market
Leon County is one of 5 counties that make up the Tallahassee-Bainbridge, FL-GA market, a Combined Statistical Area (ranked #124 of 293 U.S. markets by economic output). It produces 84.0% of the market’s output and holds 82.6% of its deposits.
| Measure | Leon County | Share of Tallahassee-Bainbridge market |
|---|---|---|
| 2024 GDP | $18.8B | 84.0% |
| Deposits | $7.9B | 82.6% |
| Population | 299,048 | 70.1% |
View the full Tallahassee-Bainbridge market profile →
Recruiting in Leon County
Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Leon County, on a retained basis.
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