Market Intelligence

Leon County, FL

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Leon County, Florida, a core county of the Tallahassee-Bainbridge, FL-GA market, holds $7.9B in deposits across 19 insured institutions and 61 branches. Capital City Bank is the largest deposit holder at 16.8% share. The top three banks hold 44% of deposits, which places the county in the Fragmented band. Deposits have fallen 8.0% since 2020 while the branch count fell by 15.3%. It produces $18.8B of output, ranking #226 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$18.8B
#226 of 1,523
Population
299,048
#248 of 1,523
GDP per Capita
$62,834
#299 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$7.9B
#235 of 1,523
Deposits per Capita
$26,495
#530 of 1,523
Deposits per Branch
$130M
#300 of 1,523
Competitive structure
Insured Institutions
19
#239 of 1,523
Branches per 100k Pop.
20.4
#982 of 1,523
Median Deposits per Institution
$325M
The median deposits booked by a single institution in the county. #141 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
54.4%
of county deposits held by banks with $100M to $100B in assets. #1,039 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
44%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)-8.0% over 5 years
$8.6B
2020
$11.0B
2021
$9.2B
2022
$8.3B
2023
$8.2B
2024
$7.9B
2025

Branches: 72 in 2020 to 61 in 2025. Institutions: 17 to 19. Top-three share: 52% to 44%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Capital City Bank$1.3B16.8%12+16%
Bank of America$1.2B15.2%5+10%
Truist Bank$925M11.7%6-54%
Wells Fargo Bank$834M10.5%4-36%
Prime Meridian Bank$710M9.0%2+58%
Hancock Whitney Bank$512M6.5%3+25%
Regions Bank$492M6.2%4-10%
Renasant Bank$353M4.5%4no 2020 presence
Synovus Bank$351M4.4%4-4%
Centennial Bank$325M4.1%6-1%
Thomasville National Bank$222M2.8%1+538%
JPMorgan Chase Bank$161M2.0%2+728%
TC Federal Bank$131M1.7%1+110%
Ameris Bank$127M1.6%1+18%
ServisFirst Bank$114M1.4%1no 2020 presence
PeoplesSouth Bank$44M0.6%2+51%
American Commerce Bank$43M0.5%1-18%
MidSouth Bank$27M0.3%1no 2020 presence
SmartBank$21M0.3%1no 2020 presence

The 19 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Tallahassee-Bainbridge market

Leon County is one of 5 counties that make up the Tallahassee-Bainbridge, FL-GA market, a Combined Statistical Area (ranked #124 of 293 U.S. markets by economic output). It produces 84.0% of the market’s output and holds 82.6% of its deposits.

MeasureLeon CountyShare of parent market
2024 GDP$18.8B84.0%
Deposits$7.9B82.6%
Population299,04870.1%

View the full Tallahassee-Bainbridge market profile →

Recruiting in Leon County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Leon County.

See how we help banks recruit commercial banking talent