Tallahassee-Bainbridge, FL-GA holds $9.6 billion in deposits across 24 insured institutions and 78 branches, ranking #124 of 293 U.S. markets by economic output. Capital City Bank is the largest deposit holder at 17.4% share. The top three institutions hold 39.6% of deposits, which places the market in the fragmented band. Deposits have declined 5% since 2020 while the branch count fell by 11.
Deposit trend
Branches: 89 in 2020 to 78 in 2025. Institutions: 22 to 24. Top-three share: 46.5% to 39.6%. Deposits per branch: $123M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Capital City Bank | 1.7B | 17.4% | +17% |
| Bank of America | 1.2B | 12.5% | +10% |
| Truist Bank | 0.9B | 9.7% | -54% |
| Prime Meridian Bank | 0.9B | 8.9% | +63% |
| Wells Fargo Bank | 0.8B | 8.7% | -36% |
| Regions Bank | 0.5B | 5.6% | -10% |
| Renasant Bank | 0.5B | 5.5% | new since 2020 |
| Hancock Whitney Bank | 0.5B | 5.3% | +25% |
| Centennial Bank | 0.5B | 5.3% | -32% |
| Synovus Bank | 0.4B | 3.7% | -4% |
The 10 largest of 24 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Leon County | Florida | $18,790M | 299,048 | 84.0% |
| Gadsden County | Florida | $1,276M | 44,298 | 5.7% |
| Decatur County | Georgia | $1,058M | 29,432 | 4.7% |
| Wakulla County | Florida | $910M | 38,089 | 4.1% |
| Jefferson County | Florida | $340M | 16,007 | 1.5% |
Recruiting in Tallahassee
No single institution dominates deposits here, which usually means more competitors of a size where a strong team can move meaningful share. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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