Market Intelligence

King William County, VA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025
Market IntelligenceRichmond, VA › King William County

King William County, Virginia, a county in the Richmond, VA market, holds $562M in deposits across 4 insured institutions and 5 branches. Citizens and Farmers Bank is the largest deposit holder at 38.9% share. The top three banks hold 91% of deposits, which places the county in the Concentrated band. Deposits have grown 51.9% since 2020 while the branch count fell by 16.7%. It produces $634M of output, ranking #1,309 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$634M
#1,309 of 1,523
Population
19,617
#1,309 of 1,523
GDP per Capita
$32,334
#1,141 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$562M
#1,166 of 1,523
Deposits per Capita
$28,624
#444 of 1,523
Deposits per Branch
$112M
#442 of 1,523
Competitive structure
Insured Institutions
4
#1,276 of 1,523
Branches per 100k Pop.
25.5
#687 of 1,523
Median Deposits per Institution
$147M
The median deposits booked by a single institution in the county. #545 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
100.0%
of county deposits held by banks with $100M to $100B in assets. #117 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
91%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+51.9% over 5 years
$370M
2020
$424M
2021
$455M
2022
$469M
2023
$497M
2024
$562M
2025

Branches: 6 in 2020 to 5 in 2025. Institutions: 4 to 4. Top-three share: 89% to 91%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Citizens and Farmers Bank$219M38.9%1+30%
United Bank$173M30.8%2no 2020 presence
Primis Bank$121M21.5%1+82%
Atlantic Union Bank$50M8.8%1+21%

The 4 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Richmond market

King William County is one of 17 counties that make up the Richmond, VA market, a Metropolitan Statistical Area (ranked #40 of 293 U.S. markets by economic output). It produces 0.7% of the market’s output and holds 0.8% of its deposits.

MeasureKing William CountyShare of parent market
2024 GDP$634M0.7%
Deposits$562M0.8%
Population19,6171.4%

View the full Richmond market profile →

Recruiting in King William County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like King William County.

See how we help banks recruit commercial banking talent