King William County, Virginia, a county in the Richmond, VA market, holds $562M in deposits across 4 insured institutions and 5 branches. Citizens and Farmers Bank is the largest deposit holder at 38.9% share. The top three institutions hold 91.2% of deposits, which places the county in the concentrated band. Deposits have grown 51.9% since 2020 while the branch count fell by 1. It produces $634M of output, ranking #1,309 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 6 in 2020 to 5 in 2025. Institutions: 4 to 4. Top-three share: 89.0% to 91.2%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Citizens and Farmers Bank | $219M | 38.9% | +30% |
| United Bank | $173M | 30.8% | no 2020 presence |
| Primis Bank | $121M | 21.5% | +82% |
| Atlantic Union Bank | $50M | 8.8% | +21% |
The 4 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Richmond market
King William County is one of 17 counties that make up the Richmond, VA market, a Metropolitan Statistical Area (ranked #40 of 293 U.S. markets by economic output). It produces 0.7% of the market’s output and holds 0.8% of its deposits.
| Measure | King William County | Share of Richmond market |
|---|---|---|
| 2024 GDP | $634M | 0.7% |
| Deposits | $562M | 0.8% |
| Population | 19,617 | 1.4% |
View the full Richmond market profile →
Recruiting in King William County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like King William County, on a retained basis.
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