Market Intelligence

Lamar County, MS

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Lamar County, Mississippi, a core county of the Hattiesburg-Laurel, MS market, holds $2.0B in deposits across 16 insured institutions and 27 branches. Renasant Bank is the largest deposit holder at 14.4% share. The top three institutions hold 41.6% of deposits, which places the county in the fragmented band. Deposits have grown 35.5% since 2020. It produces $2.2B of output, ranking #906 of the 1,523 counties within a CSA or MSA by economic output.

Economic scale
2024 Real GDP
$2.2B
#906 of 1,523
Population
67,403
#784 of 1,523
GDP per Capita
$32,246
#1,148 of 1,523
Deposit market
Total Deposits
$2.0B
#657 of 1,523
Deposits per Capita
$29,401
#408 of 1,523
Deposits per Branch
$73M
#1,012 of 1,523
Competitive structure
Insured Institutions
16
#341 of 1,523
Branches per 100k Pop.
40.1
#211 of 1,523
Median Deposits per Institution
$105M
The median deposits booked by a single institution in the county. #861 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
78.3%
of county deposits held by banks with $100M to $50B in assets. #533 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: fragmented
41.6%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+35.5% over 5 years
$1.5B
2020
$1.7B
2021
$1.8B
2022
$1.9B
2023
$2.0B
2024
$2.0B
2025

Branches: 27 in 2020 to 27 in 2025. Institutions: 16 to 16. Top-three share: 45.3% to 41.6%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Renasant Bank$285M14.4%2no 2020 presence
Cadence Bank$283M14.3%3+59%
Grand Bank for Savings, FSB$255M12.9%1+323%
Hancock Whitney Bank$255M12.9%2-11%
Trustmark National Bank$193M9.7%2+63%
Community Bank of Mississippi$170M8.6%1+17%
Regions Bank$147M7.4%2+38%
PriorityOne Bank$111M5.6%4+58%
The Citizens$99M5.0%2+22%
Citizens Bank$67M3.4%2+6%

The 10 largest of 16 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Hattiesburg-Laurel market

Lamar County is one of 5 counties that make up the Hattiesburg-Laurel, MS market, a Combined Statistical Area (ranked #198 of 293 U.S. markets by economic output). It produces 22.6% of the market’s output and holds 30.7% of its deposits.

MeasureLamar CountyShare of parent market
2024 GDP$2.2B22.6%
Deposits$2.0B30.7%
Population67,40328.1%

View the full Hattiesburg-Laurel market profile →

Recruiting in Lamar County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Lamar County, on a retained basis.

Start a confidential conversation