Market Intelligence

Forrest County, MS

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Forrest County, Mississippi, a core county of the Hattiesburg-Laurel, MS market, holds $2.2B in deposits across 14 insured institutions and 28 branches. Cadence Bank is the largest deposit holder at 30.6% share. The top three banks hold 65% of deposits, which places the county in the Concentrated band. Deposits have grown 19.5% since 2020 while the branch count fell by 6.7%. It produces $3.8B of output, ranking #695 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$3.8B
#695 of 1,523
Population
79,034
#719 of 1,523
GDP per Capita
$47,731
#648 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$2.2B
#611 of 1,523
Deposits per Capita
$28,067
#465 of 1,523
Deposits per Branch
$79M
#915 of 1,523
Competitive structure
Insured Institutions
14
#406 of 1,523
Branches per 100k Pop.
35.4
#316 of 1,523
Median Deposits per Institution
$56M
The median deposits booked by a single institution in the county. #1,357 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
77.8%
of county deposits held by banks with $100M to $100B in assets. #642 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
65%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+19.5% over 5 years
$1.9B
2020
$2.2B
2021
$2.2B
2022
$1.9B
2023
$1.9B
2024
$2.2B
2025

Branches: 30 in 2020 to 28 in 2025. Institutions: 13 to 14. Top-three share: 67% to 65%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Cadence Bank$679M30.6%4+30%
Renasant Bank$392M17.7%3no 2020 presence
Regions Bank$380M17.1%4+14%
Trustmark National Bank$285M12.8%5-29%
Hancock Whitney Bank$128M5.8%2-48%
Wells Fargo Bank$114M5.1%1+92%
Magnolia State Bank$64M2.9%1+26%
Community Bank of Mississippi$48M2.2%1+50%
Great Southern Bank$26M1.2%1-9%
BankFirst Financial Services$26M1.2%1+1,400%
First Southern Bank$23M1.0%1+21%
The Citizens National Bank of Meridian$23M1.0%1-11%
First Bank$17M0.8%1no 2020 presence
Southern Bancorp Bank$14M0.6%2no 2020 presence

The 14 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Hattiesburg-Laurel market

Forrest County is one of 5 counties that make up the Hattiesburg-Laurel, MS market, a Combined Statistical Area (ranked #198 of 293 U.S. markets by economic output). It produces 39.2% of the market’s output and holds 34.4% of its deposits.

MeasureForrest CountyShare of parent market
2024 GDP$3.8B39.2%
Deposits$2.2B34.4%
Population79,03432.9%

View the full Hattiesburg-Laurel market profile →

Recruiting in Forrest County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Forrest County.

See how we help banks recruit commercial banking talent