Market Intelligence

Forrest County, MS

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Forrest County, Mississippi, a core county of the Hattiesburg-Laurel, MS market, holds $2.1B in deposits across 14 insured institutions and 28 branches. Renasant Bank is the largest deposit holder at 23.4% share. The top three banks hold 61% of deposits, which places the county in the Concentrated band. Deposits have fallen 5.3% since 2021 while the branch count fell by 9.7%. It produced $3.8B of real gross domestic product in 2024, ranking #695 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$3.8B
#695 of 1,523
Population
79,034
#719 of 1,523
GDP per Capita
$47,731
#648 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$2.1B
#652 of 1,523
Deposits per Capita
$26,021
#590 of 1,523
Deposits per Branch
$73M
#1,050 of 1,523
Competitive structure
Insured Institutions
14
#409 of 1,523
Branches per 100k Pop.
35.4
#313 of 1,523
Median Deposits per Institution
$71M
The median deposits booked by a single institution in the county. #1,213 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
56.9%
of county deposits held by banks with $100M to $100B in assets. #972 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
61%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)-5.3% over 5 years
$2.2B
2021
$2.2B
2022
$1.9B
2023
$1.9B
2024
$2.2B
2025
$2.1B
2026

Branches: 31 in 2021 to 28 in 2026. Institutions: 14 to 14. Top-three share: 69% to 61%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Renasant Bank$481M23.4%3+244%
The Huntington National Bank$432M21.0%4-30%
Regions Bank$335M16.3%4-25%
Trustmark Bank$308M15.0%5-29%
Hancock Whitney Bank$128M6.2%2-56%
Wells Fargo Bank$119M5.8%1+78%
BankFirst Financial Services$96M4.7%2+57%
Community Bank of Mississippi$46M2.3%1+23%
First Southern Bank$27M1.3%1+26%
The Citizens National Bank of Meridian$25M1.2%1+15%
Great Southern Bank$24M1.2%1-26%
First Bank$21M1.0%1no 2021 presence
Southern Bancorp Bank$14M0.7%1+116%
Gulf Coast Bank and Trust Company$1M<0.1%1no 2021 presence

The 14 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Hattiesburg-Laurel market

Forrest County is one of 5 counties that make up the Hattiesburg-Laurel, MS market, a Combined Statistical Area (ranked #198 of 293 U.S. markets by economic output). It produces 39.2% of the market’s output and holds 32.8% of its deposits.

MeasureForrest CountyShare of parent market
2024 GDP$3.8B39.2%
Deposits$2.1B32.8%
Population79,03432.9%

View the full Hattiesburg-Laurel market profile →

Recruiting in Forrest County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Forrest County.

See how we help banks recruit commercial banking talent