Market Intelligence

Hattiesburg-Laurel, MS

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › Hattiesburg-Laurel, MS

Hattiesburg-Laurel, MS, a Combined Statistical Area, holds $6.5 billion in deposits across 22 insured institutions and 86 branches, ranking #198 of 293 U.S. markets by economic output. Cadence Bank is the largest deposit holder at 18.9% share. The top three institutions hold 45.7% of deposits, which places the market in the moderate band. Deposits have grown 24.3% since 2020 while the branch count fell by 4.4%.

Economic scale
2024 Real GDP
$9.6B
#198 of 293
Population
240K
#177 of 293
GDP per Capita
$40,033
#270 of 293
Deposit market
Total Deposits
$6.5B
#164 of 293
Deposits per Capita
$27,050
#143 of 293
Deposits per Branch
$75M
#257 of 293
Competitive structure
Insured Institutions
22
#128 of 293
Branches per 100k Pop.
35.8
#42 of 293
Median Deposits per Institution
$112M
The median deposits booked by a single institution in the market. #255 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
66.9%
of market deposits held by banks with $100M to $50B in assets. #107 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderate
45.7%
The combined deposit share of the three largest institutions in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total market deposits (nominal), 2020 to 2025 +24.3% over 5 years
$5.2B
2020
$6.0B
2021
$6.8B
2022
$5.7B
2023
$6.1B
2024
$6.5B
2025

Branches: 90 in 2020 to 86 in 2025. Institutions: 20 to 22. Top-three share: 44.2% to 45.7%. Deposits per branch: $75M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
Cadence Bank$1.2B18.9%11+39%
Renasant Bank$0.9B14.1%6no 2020 presence
Trustmark National Bank$0.8B12.7%11+6%
Regions Bank$0.8B11.8%7+18%
Community Bank of Mississippi$0.7B10.4%9+24%
Hancock Whitney Bank$0.4B5.9%4-28%
Magnolia State Bank$0.4B5.8%7+20%
Grand Bank for Savings$0.3B4.0%1+284%
First State Bank$0.3B3.9%2+8%
The Citizens National Bank of Meridian$0.2B3.3%4+23%
Wells Fargo Bank$114M1.8%1+13%
PriorityOne Bank$111M1.7%4+58%
Citizens Bank$78M1.2%3+3%
First Southern Bank$63M1.0%3+17%
BankFirst Financial Services$44M0.7%2+166%
Richton Bank & Trust Company$42M0.7%2-21%
Merchants and Planters Bank$34M0.5%1no 2020 presence
First Bank$34M0.5%2-39%
Great Southern Bank$34M0.5%2+4%
Southern Bancorp Bank$14M0.2%2no 2020 presence
The Citizens Bank of Philadelphia, Mississippi$13M0.2%1+43%
Merchants & Marine Bank$13M0.2%1no 2020 presence

The 22 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Forrest CountyMississippi$3.8B79,03439.2%34.4%
Jones CountyMississippi$2.8B66,49629.5%28.4%
Lamar CountyMississippi$2.2B67,40322.6%30.7%
Jasper CountyMississippi$507M15,7855.3%4.1%
Perry CountyMississippi$329M11,5773.4%2.4%

Recruiting in the Hattiesburg-Laurel market

Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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