Market Intelligence

Hattiesburg-Laurel, MS

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Hattiesburg-Laurel, MS

Hattiesburg-Laurel, MS, a Combined Statistical Area, holds $6.3 billion in deposits across 22 insured institutions and 87 branches, and ranks #198 of 293 U.S. markets by economic output. The Huntington National Bank is the largest deposit holder at 15.3% share. The top three banks hold 43% of deposits, which places the market in the Fragmented band.

Economic scale
2024 Real GDP
$9.6B
#198 of 293
Population
240K
#177 of 293
GDP per Capita
$40,033
#270 of 293
Deposit market
Deposits (SOD, 6/30/26)
$6.3B
#170 of 293
Deposits per Capita
$26,107
#163 of 293
Deposits per Branch
$72M
#266 of 293
Competitive structure
Insured Institutions
22
#127 of 293
Branches per 100k Pop.
36.2
#38 of 293
Median Deposits per Institution
$116M
The median deposits booked by a single institution in the market. #257 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
70.6%
of market deposits held by banks with $100M to $100B in assets. #111 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
43%
The combined deposit share of the top three banks by deposits in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Market Deposits (SOD, 2021 to 2026) +4.6% over 5 years
$6.0B
2021
$6.8B
2022
$5.7B
2023
$6.1B
2024
$6.5B
2025
$6.3B
2026

Branches: 90 in 2021 to 87 in 2026. Institutions: 22 to 22. Top-three share: 47% to 43%. Average deposits per branch: $72M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
deposits
The Huntington National Bank$961M15.3%11-6%
Renasant Bank$921M14.7%6+54%
Trustmark Bank$808M12.9%11-5%
Regions Bank$721M11.5%7-22%
Community Bank of Mississippi$681M10.9%9+9%
BankFirst Financial Services$431M6.9%10+24%
Hancock Whitney Bank$403M6.4%4-29%
First State Bank$259M4.1%2+1%
The Citizens National Bank of Meridian$254M4.0%4+48%
Grand Bank for Savings, FSB$247M3.9%1+176%
Wells Fargo Bank$119M1.9%1+4%
PriorityOne Bank$113M1.8%4+42%
Citizens Bank$72M1.1%3-25%
First Southern Bank$68M1.1%3+14%
First Bank$52M0.8%2+1%
Richton Bank & Trust Company$43M0.7%2-12%
Merchants and Planters Bank$35M0.6%1-13%
Great Southern Bank$33M0.5%2-10%
Merchants & Marine Bank$20M0.3%1no 2021 presence
The Citizens Bank of Philadelphia, Mississippi$19M0.3%1+29%
Southern Bancorp Bank$14M0.2%1+116%
Gulf Coast Bank and Trust Company$1M<0.1%1no 2021 presence

The 22 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Forrest CountyMississippi$3.8B79,03439.2%32.8%
Jones CountyMississippi$2.8B66,49629.5%30.1%
Lamar CountyMississippi$2.2B67,40322.6%30.3%
Jasper CountyMississippi$507M15,7855.3%4.3%
Perry CountyMississippi$329M11,5773.4%2.6%

Recruiting in the Hattiesburg-Laurel market

No single institution dominates deposits here, which often means more competitors of a size where a well-positioned team has room to compete. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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