Market Intelligence

Lowndes County, MS

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Lowndes County, Mississippi, a core county of the Starkville-Columbus, MS market, holds $1.6B in deposits across 9 insured institutions and 19 branches. Cadence Bank is the largest deposit holder at 29.3% share. The top three banks hold 64% of deposits, which places the county in the Concentrated band. Deposits have grown 30.2% since 2020 while the branch count fell by 9.5%. It produces $3.2B of output, ranking #743 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$3.2B
#743 of 1,523
Population
57,346
#866 of 1,523
GDP per Capita
$55,833
#446 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$1.6B
#729 of 1,523
Deposits per Capita
$28,319
#454 of 1,523
Deposits per Branch
$85M
#814 of 1,523
Competitive structure
Insured Institutions
9
#782 of 1,523
Branches per 100k Pop.
33.1
#375 of 1,523
Median Deposits per Institution
$161M
The median deposits booked by a single institution in the county. #476 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
87.2%
of county deposits held by banks with $100M to $100B in assets. #451 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
64%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+30.2% over 5 years
$1.2B
2020
$1.3B
2021
$1.5B
2022
$1.5B
2023
$1.5B
2024
$1.6B
2025

Branches: 21 in 2020 to 19 in 2025. Institutions: 10 to 9. Top-three share: 56% to 64%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Cadence Bank$476M29.3%2+37%
BankFirst Financial Services$350M21.5%3+26%
Regions Bank$208M12.8%2+7%
Renasant Bank$168M10.4%1+47%
Trustmark National Bank$161M9.9%3+2%
The Bank of Vernon$138M8.5%3+199%
The Citizens National Bank of Meridian$95M5.8%2+10%
Bank of Commerce$21M1.3%2+2%
Woodforest National Bank$7M0.4%1+52%

The 9 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Starkville-Columbus market

Lowndes County is one of 4 counties that make up the Starkville-Columbus, MS market, a Combined Statistical Area (ranked #259 of 293 U.S. markets by economic output). It produces 55.3% of the market’s output and holds 44.1% of its deposits.

MeasureLowndes CountyShare of parent market
2024 GDP$3.2B55.3%
Deposits$1.6B44.1%
Population57,34644.4%

View the full Starkville-Columbus market profile →

Recruiting in Lowndes County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Lowndes County.

See how we help banks recruit commercial banking talent