Starkville-Columbus, MS

Starkville-Columbus, MS holds $3.7 billion in deposits across 15 insured institutions and 43 branches, ranking #259 of 293 U.S. markets by economic output. Renasant Bank is the largest deposit holder at 24.7% share. The top three institutions hold 64.2% of deposits, which places the market in the concentrated band. Deposits have grown 29% since 2020 while the branch count fell by 2.

Deposit trend

Branches: 45 in 2020 to 43 in 2025. Institutions: 14 to 15. Top-three share: 53.7% to 64.2%. Deposits per branch: $86M.

Leading institutions by deposits

Institution	Deposits	Share	Branches	5‑yr
Renasant Bank	0.9B	24.7%	5	+71%
Cadence Bank	0.8B	22.2%	4	+182%
BankFirst Financial Services	0.6B	17.2%	6	+31%
Regions Bank	0.5B	12.3%	4	+13%
Trustmark National Bank	0.2B	4.8%	4	+7%
The Citizens National Bank of Meridian	0.2B	4.3%	3	+17%
The Bank of Vernon	0.1B	3.8%	3	+199%
Bank of Kilmichael	0.1B	3.3%	2	+59%
CB&S Bank, Inc.	0.1B	2.5%	3	+7%
Bank of Commerce	0.1B	1.5%	3	+34%

The 10 largest of 15 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.

Counties in this market

County	State	GDP	Population	Share of GDP	Share of deposits
Lowndes County	Mississippi	$3,202M	57,346	55.3%	44.1%
Oktibbeha County	Mississippi	$2,121M	51,896	36.6%	43.2%
Noxubee County	Mississippi	$259M	9,798	4.5%	5.8%
Webster County	Mississippi	$205M	10,167	3.5%	6.9%