Oktibbeha County, Mississippi, a core county of the Starkville-Columbus, MS market, holds $1.6B in deposits across 11 insured institutions and 17 branches. Renasant Bank is the largest deposit holder at 46.6% share. The top three institutions hold 79.4% of deposits, which places the county in the concentrated band. Deposits have grown 29.2% since 2020 while the branch count rose by 1. It produces $2.1B of output, ranking #916 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 16 in 2020 to 17 in 2025. Institutions: 10 to 11. Top-three share: 71.1% to 79.4%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Renasant Bank | $742M | 46.6% | +78% |
| Cadence Bank | $343M | 21.6% | -25% |
| Regions Bank | $179M | 11.2% | +23% |
| BankFirst Financial Services | $137M | 8.6% | +81% |
| CB&S Bank, Inc. | $62M | 3.9% | +4% |
| Guaranty Bank and Trust Company | $36M | 2.3% | no 2020 presence |
| Bank of Commerce | $34M | 2.1% | +66% |
| BankPlus | $22M | 1.4% | no 2020 presence |
| Trustmark National Bank | $18M | 1.1% | +77% |
| The Citizens Bank of Philadelphia, Mississippi | $16M | 1.0% | -62% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Starkville-Columbus market
Oktibbeha County is one of 4 counties that make up the Starkville-Columbus, MS market, a Combined Statistical Area (ranked #259 of 293 U.S. markets by economic output). It produces 36.6% of the market’s output and holds 43.2% of its deposits.
| Measure | Oktibbeha County | Share of Starkville-Columbus market |
|---|---|---|
| 2024 GDP | $2.1B | 36.6% |
| Deposits | $1.6B | 43.2% |
| Population | 51,896 | 40.2% |
View the full Starkville-Columbus market profile →
Recruiting in Oktibbeha County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Oktibbeha County, on a retained basis.
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