Lynchburg city, Virginia, a core county of the Lynchburg, VA market, holds $2.2B in deposits across 13 insured institutions and 27 branches. Truist Bank is the largest deposit holder at 29.7% share. The top three institutions hold 64.3% of deposits, which places the county in the concentrated band. Deposits have fallen 4.4% since 2020. It produces $4.5B of output, ranking #638 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 27 in 2020 to 27 in 2025. Institutions: 12 to 13. Top-three share: 74.7% to 64.3%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Truist Bank | $655M | 29.7% | -9% |
| Wells Fargo Bank, National Association | $415M | 18.9% | -38% |
| Bank of the James | $346M | 15.7% | +12% |
| Bank of America, National Association | $342M | 15.5% | +4% |
| Carter Bank & Trust | $128M | 5.8% | +63% |
| Select Bank | $110M | 5.0% | +245% |
| First National Bank | $64M | 2.9% | +46% |
| Atlantic Union Bank | $53M | 2.4% | +183% |
| United Bank | $44M | 2.0% | no 2020 presence |
| First-Citizens Bank & Trust Company | $36M | 1.6% | +4% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Lynchburg market
Lynchburg city is one of 5 counties that make up the Lynchburg, VA market, a Metropolitan Statistical Area (ranked #186 of 293 U.S. markets by economic output). It produces 41.5% of the market’s output and holds 36.2% of its deposits.
| Measure | Lynchburg city | Share of Lynchburg market |
|---|---|---|
| 2024 GDP | $4.5B | 41.5% |
| Deposits | $2.2B | 36.2% |
| Population | 81,347 | 30.2% |
View the full Lynchburg market profile →
Recruiting in Lynchburg city
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Lynchburg city, on a retained basis.
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