Market Intelligence

Lynchburg city, VA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025
Market IntelligenceLynchburg, VA › Lynchburg city

Lynchburg city, Virginia, a core county of the Lynchburg, VA market, holds $2.2B in deposits across 13 insured institutions and 27 branches. Truist Bank is the largest deposit holder at 29.7% share. The top three banks hold 64% of deposits, which places the county in the Concentrated band. Deposits have fallen 4.4% since 2020. It produces $4.5B of output, ranking #638 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$4.5B
#638 of 1,523
Population
81,347
#705 of 1,523
GDP per Capita
$55,926
#444 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$2.2B
#616 of 1,523
Deposits per Capita
$27,086
#505 of 1,523
Deposits per Branch
$82M
#874 of 1,523
Competitive structure
Insured Institutions
13
#471 of 1,523
Branches per 100k Pop.
33.2
#371 of 1,523
Median Deposits per Institution
$64M
The median deposits booked by a single institution in the county. #1,281 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
34.3%
of county deposits held by banks with $100M to $100B in assets. #1,301 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
64%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)-4.4% over 5 years
$2.3B
2020
$2.6B
2021
$2.8B
2022
$2.5B
2023
$2.4B
2024
$2.2B
2025

Branches: 27 in 2020 to 27 in 2025. Institutions: 12 to 13. Top-three share: 75% to 64%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Truist Bank$655M29.7%4-9%
Wells Fargo Bank$415M18.9%3-38%
Bank of the James$346M15.7%6+12%
Bank of America$342M15.5%1+4%
Carter Bank & Trust$128M5.8%2+63%
Select Bank$110M5.0%2+245%
First National Bank$64M2.9%3+46%
Atlantic Union Bank$53M2.4%1+183%
United Bank$44M2.0%1no 2020 presence
First-Citizens Bank & Trust Company$36M1.6%1+4%
The Farmers Bank of Appomattox$7M0.3%1no 2020 presence
Woodforest National Bank$4M0.2%1+56%
Pinnacle Bank$0M0.0%1no 2020 presence

The 13 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Lynchburg market

Lynchburg city is one of 5 counties that make up the Lynchburg, VA market, a Metropolitan Statistical Area (ranked #186 of 293 U.S. markets by economic output). It produces 41.5% of the market’s output and holds 36.2% of its deposits.

MeasureLynchburg cityShare of parent market
2024 GDP$4.5B41.5%
Deposits$2.2B36.2%
Population81,34730.2%

View the full Lynchburg market profile →

Recruiting in Lynchburg city

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Lynchburg city.

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