Lynchburg, VA, a Metropolitan Statistical Area, holds $6.2 billion in deposits across 17 insured institutions and 76 branches, and ranks #186 of 293 U.S. markets by economic output. Truist Bank is the largest deposit holder at 20.5% share. The top three banks hold 51% of deposits, which places the market in the Moderate band.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 80 in 2021 to 76 in 2026. Institutions: 16 to 17. Top-three share: 57% to 51%. Average deposits per branch: $82M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Truist Bank | $1.3B | 20.5% | -11% |
| Wells Fargo Bank | $1.1B | 17.3% | -25% |
| Bank of the James | $792M | 12.8% | +11% |
| First National Bank | $718M | 11.6% | +14% |
| Atlantic Union Bank | $395M | 6.4% | +4% |
| Select Bank | $378M | 6.1% | +22% |
| Bank of America | $344M | 5.6% | -7% |
| Carter Bank & Trust | $319M | 5.1% | -2% |
| The Farmers Bank of Appomattox | $230M | 3.7% | +31% |
| The First Bank and Trust Company | $220M | 3.5% | +115% |
| First-Citizens Bank & Trust Company | $173M | 2.8% | -37% |
| Pinnacle Bank | $99M | 1.6% | +702% |
| United Bank | $67M | 1.1% | +40% |
| The Bank of Charlotte County | $51M | 0.8% | +30% |
| Bank of Botetourt | $38M | 0.6% | no 2021 presence |
| Woodforest National Bank | $22M | 0.3% | +35% |
| The National Bank of Blacksburg | $11M | 0.2% | no 2021 presence |
The 17 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Lynchburg city | Virginia | $4.5B | 81,347 | 41.5% | 35.0% |
| Campbell County | Virginia | $3.1B | 55,629 | 28.4% | 18.9% |
| Bedford County | Virginia | $2.1B | 83,059 | 19.2% | 30.2% |
| Amherst County | Virginia | $836M | 31,962 | 7.6% | 9.1% |
| Appomattox County | Virginia | $358M | 17,172 | 3.3% | 6.8% |
Recruiting in the Lynchburg market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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