Market Intelligence

Madison County, KY

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Madison County, Kentucky, a core county of the Lexington-Fayette--Richmond--Frankfort, KY market, holds $2.0B in deposits across 17 insured institutions and 35 branches. Whitaker Bank is the largest deposit holder at 18.8% share. The top three banks hold 39% of deposits, which places the county in the Fragmented band. Deposits have grown 22.9% since 2021 while the branch count rose by 2.9%. It produced $3.5B of real gross domestic product in 2024, ranking #717 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$3.5B
#717 of 1,523
Population
101,696
#606 of 1,523
GDP per Capita
$34,658
#1,075 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$2.0B
#663 of 1,523
Deposits per Capita
$19,580
#929 of 1,523
Deposits per Branch
$57M
#1,321 of 1,523
Competitive structure
Insured Institutions
17
#301 of 1,523
Branches per 100k Pop.
34.4
#341 of 1,523
Median Deposits per Institution
$99M
The median deposits booked by a single institution in the county. #924 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
69.4%
of county deposits held by banks with $100M to $100B in assets. #771 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
39%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+22.9% over 5 years
$1.6B
2021
$1.7B
2022
$1.7B
2023
$1.9B
2024
$1.9B
2025
$2.0B
2026

Branches: 34 in 2021 to 35 in 2026. Institutions: 14 to 17. Top-three share: 46% to 39%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Whitaker Bank$374M18.8%9-7%
JPMorgan Chase Bank$211M10.6%1+14%
Stock Yards Bank & Trust Company$200M10.0%2+22%
Cumberland Valley National Bank & Trust Company$193M9.7%3+37%
Community Trust Bank, Inc.$191M9.6%3+18%
U.S. Bank$180M9.0%2+23%
Central Bank & Trust Co.$152M7.6%3+42%
PNC Bank$120M6.0%1+24%
Fifth Third Bank$99M5.0%1+92%
1st Trust Bank, Inc.$86M4.3%1+211%
Citizens Guaranty Bank$74M3.7%3+21%
First Southern National Bank$62M3.1%1+18%
Forcht Bank$22M1.1%10%
Citizens Bank$18M0.9%1no 2021 presence
The Monticello Banking Company$7M0.3%1no 2021 presence
Woodforest National Bank$3M0.1%1+37%
The Citizens National Bank of Somerset<$1M<0.1%1no 2021 presence

The 17 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Lexington-Fayette--Richmond--Frankfort market

Madison County is one of 14 counties that make up the Lexington-Fayette--Richmond--Frankfort, KY market, a Combined Statistical Area (ranked #81 of 293 U.S. markets by economic output). It produces 8.3% of the market’s output and holds 9.4% of its deposits.

MeasureMadison CountyShare of parent market
2024 GDP$3.5B8.3%
Deposits$2.0B9.4%
Population101,69612.8%

View the full Lexington-Fayette--Richmond--Frankfort market profile →

Recruiting in Madison County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Madison County.

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