Madison County, Kentucky, a core county of the Lexington-Fayette--Richmond--Frankfort, KY market, holds $1.9B in deposits across 16 insured institutions and 34 branches. Whitaker Bank is the largest deposit holder at 18.9% share. The top three institutions hold 40.1% of deposits, which places the county in the fragmented band. Deposits have grown 35.3% since 2020 while the branch count rose by 1. It produces $3.5B of output, ranking #717 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 33 in 2020 to 34 in 2025. Institutions: 14 to 16. Top-three share: 45.8% to 40.1%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Whitaker Bank | $364M | 18.9% | no 2020 presence |
| JPMorgan Chase Bank, National Association | $211M | 11.0% | +29% |
| Stock Yards Bank & Trust Company | $196M | 10.2% | no 2020 presence |
| Cumberland Valley National Bank & Trust Company | $193M | 10.0% | +47% |
| Community Trust Bank, Inc. | $177M | 9.2% | +20% |
| U.S. Bank National Association | $175M | 9.1% | +41% |
| Central Bank & Trust Co. | $139M | 7.2% | +34% |
| PNC Bank, National Association | $114M | 5.9% | +32% |
| Fifth Third Bank, National Association | $108M | 5.6% | +126% |
| 1st Trust Bank, Inc. | $73M | 3.8% | +233% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Lexington-Fayette--Richmond--Frankfort market
Madison County is one of 14 counties that make up the Lexington-Fayette--Richmond--Frankfort, KY market, a Combined Statistical Area (ranked #81 of 293 U.S. markets by economic output). It produces 8.3% of the market’s output and holds 9.1% of its deposits.
| Measure | Madison County | Share of Lexington-Fayette--Richmond--Frankfort market |
|---|---|---|
| 2024 GDP | $3.5B | 8.3% |
| Deposits | $1.9B | 9.1% |
| Population | 101,696 | 12.8% |
View the full Lexington-Fayette--Richmond--Frankfort market profile →
Recruiting in Madison County
Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Madison County, on a retained basis.
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