Market Intelligence

Marion County, FL

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market IntelligenceOcala, FL › Marion County

Marion County, Florida, a core county of the Ocala, FL market, holds $7.4B in deposits across 22 insured institutions and 66 branches. Truist Bank is the largest deposit holder at 17.9% share. The top three institutions hold 44.8% of deposits, which places the county in the fragmented band. Deposits have grown 14.3% since 2020 while the branch count fell by 6. It produces $13.6B of output, ranking #290 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$13.6B
#290 of 1,523
Total Deposits
$7.4B
#252 of 1,523
Population
442,660
#168 of 1,523
GDP per Capita
$30,657
#1,204 of 1,523
Insured Institutions
22
#180 of 1,523
Deposits per Branch
$112M
#446 of 1,523
Deposits per Capita
$16,700
#1,085 of 1,523
Branches per 100k Pop.
14.9
#1,296 of 1,523
Median Institution Size
$164M
Median deposits of the institutions operating in the county. #459 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
23.7%
of market deposits held by banks with $100M to $50B in assets. #1,322 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: fragmented
44.8%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+14.3% over 5 years
$6.5B
2020
$7.5B
2021
$8.0B
2022
$7.7B
2023
$8.0B
2024
$7.4B
2025

Branches: 72 in 2020 to 66 in 2025. Institutions: 20 to 22. Top-three share: 49.6% to 44.8%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Truist Bank$1.3B17.9%80%
Wells Fargo Bank, National Association$1.0B13.8%6+23%
Bank of America, National Association$962M13.0%5-9%
Regions Bank$950M12.9%11+26%
SouthState Bank, National Association$571M7.7%4+20%
JPMorgan Chase Bank, National Association$450M6.1%5+215%
Bank OZK$376M5.1%1+109%
Citizens First Bank$348M4.7%4+92%
Seacoast National Bank$174M2.4%1no 2020 presence
Ameris Bank$168M2.3%2+23%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Ocala market

Marion County is the only county in the Ocala, FL market, a Metropolitan Statistical Area (ranked #165 of 293 U.S. markets by economic output). It produces 100.0% of the market’s output and holds 100.0% of its deposits.

MeasureMarion CountyShare of Ocala market
2024 GDP$13.6B100.0%
Deposits$7.4B100.0%
Population442,660100.0%

View the full Ocala market profile →

Recruiting in Marion County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Marion County, on a retained basis.

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