Market Intelligence

Northampton County, NC

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Northampton County, North Carolina, a county in the Rocky Mount-Wilson-Roanoke Rapids, NC market, holds $72M in deposits across 1 insured institution and 1 branch. Southern Bank and Trust Company is the largest deposit holder at 100.0% share. The top three institutions hold 100.0% of deposits, which places the county in the concentrated band. Deposits have grown 69.0% since 2020. It produces $560M of output, ranking #1,334 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$560M
#1,334 of 1,523
Total Deposits
$72M
#1,500 of 1,523
Population
16,491
#1,357 of 1,523
GDP per Capita
$33,972
#1,094 of 1,523
Insured Institutions
1
#1,515 of 1,523
Deposits per Branch
$72M
#1,049 of 1,523
Deposits per Capita
$4,349
#1,512 of 1,523
Branches per 100k Pop.
6.1
#1,515 of 1,523
Median Institution Size
$72M
Median deposits of the institutions operating in the county. #1,181 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
100.0%
of market deposits held by banks with $100M to $50B in assets. #142 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
100.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+69.0% over 5 years
$42M
2020
$53M
2021
$80M
2022
$81M
2023
$70M
2024
$72M
2025

Branches: 1 in 2020 to 1 in 2025. Institutions: 1 to 1. Top-three share: 100.0% to 100.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Southern Bank and Trust Company$72M100.0%1+69%

The 1 insured institution with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Rocky Mount-Wilson-Roanoke Rapids market

Northampton County is one of 5 counties that make up the Rocky Mount-Wilson-Roanoke Rapids, NC market, a Combined Statistical Area (ranked #169 of 293 U.S. markets by economic output). It produces 4.3% of the market’s output and holds 1.0% of its deposits.

MeasureNorthampton CountyShare of Rocky Mount-Wilson-Roanoke Rapids market
2024 GDP$560M4.3%
Deposits$72M1.0%
Population16,4915.6%

View the full Rocky Mount-Wilson-Roanoke Rapids market profile →

Recruiting in Northampton County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Northampton County, on a retained basis.

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