Nash County, North Carolina, a core county of the Rocky Mount-Wilson-Roanoke Rapids, NC market, holds $4.1B in deposits across 10 insured institutions and 23 branches. First Carolina Bank is the largest deposit holder at 40.9% share. The top three institutions hold 70.7% of deposits, which places the county in the concentrated band. Deposits have grown 78.4% since 2020 while the branch count fell by 3. It produces $5.6B of output, ranking #554 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 26 in 2020 to 23 in 2025. Institutions: 10 to 10. Top-three share: 55.3% to 70.7%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| First Carolina Bank | $1.7B | 40.9% | +279% |
| Providence Bank | $616M | 15.1% | +136% |
| Southern Bank and Trust Company | $603M | 14.7% | +25% |
| Truist Bank | $360M | 8.8% | +40% |
| PNC Bank, National Association | $344M | 8.4% | -1% |
| Wells Fargo Bank, National Association | $225M | 5.5% | -9% |
| First-Citizens Bank & Trust Company | $125M | 3.1% | +12% |
| United Bank | $119M | 2.9% | -5% |
| The First Bank and Trust Company | $19M | 0.5% | no 2020 presence |
| Woodforest National Bank | $6M | 0.2% | +22% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Rocky Mount-Wilson-Roanoke Rapids market
Nash County is one of 5 counties that make up the Rocky Mount-Wilson-Roanoke Rapids, NC market, a Combined Statistical Area (ranked #169 of 293 U.S. markets by economic output). It produces 42.3% of the market’s output and holds 56.9% of its deposits.
| Measure | Nash County | Share of Rocky Mount-Wilson-Roanoke Rapids market |
|---|---|---|
| 2024 GDP | $5.6B | 42.3% |
| Deposits | $4.1B | 56.9% |
| Population | 99,365 | 34.0% |
View the full Rocky Mount-Wilson-Roanoke Rapids market profile →
Recruiting in Nash County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Nash County, on a retained basis.
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