Wilson County, North Carolina, a core county of the Rocky Mount-Wilson-Roanoke Rapids, NC market, holds $2.4B in deposits across 10 insured institutions and 15 branches. Truist Bank is the largest deposit holder at 57.1% share. The top three banks hold 77% of deposits, which places the county in the Concentrated band. Deposits have grown 31.3% since 2021 while the branch count fell by 6.3%. It produced $4.0B of real gross domestic product in 2024, ranking #679 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 16 in 2021 to 15 in 2026. Institutions: 10 to 10. Top-three share: 79% to 77%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Truist Bank | $1.4B | 57.1% | +32% |
| First-Citizens Bank & Trust Company | $291M | 12.0% | +49% |
| Providence Bank | $195M | 8.1% | +66% |
| Wells Fargo Bank | $191M | 7.9% | -9% |
| Southern Bank and Trust Company | $186M | 7.7% | +55% |
| PNC Bank | $89M | 3.7% | +8% |
| KS Bank, Inc. | $42M | 1.8% | +30% |
| United Bank | $39M | 1.6% | +40% |
| The First Bank and Trust Company | $2M | 0.1% | no 2021 presence |
| Woodforest National Bank | $1M | <0.1% | +369% |
The 10 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Rocky Mount-Wilson-Roanoke Rapids market
Wilson County is one of 5 counties that make up the Rocky Mount-Wilson-Roanoke Rapids, NC market, a Combined Statistical Area (ranked #169 of 293 U.S. markets by economic output). It produces 30.4% of the market’s output and holds 33.5% of its deposits.
| Measure | Wilson County | Share of parent market |
|---|---|---|
| 2024 GDP | $4.0B | 30.4% |
| Deposits | $2.4B | 33.5% |
| Population | 81,150 | 27.7% |
View the full Rocky Mount-Wilson-Roanoke Rapids market profile →
Recruiting in Wilson County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Wilson County.
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