Wilson County, North Carolina, a core county of the Rocky Mount-Wilson-Roanoke Rapids, NC market, holds $1.9B in deposits across 9 insured institutions and 14 branches. Truist Bank is the largest deposit holder at 46.7% share. The top three institutions hold 72.0% of deposits, which places the county in the concentrated band. Deposits have grown 14.9% since 2020. It produces $4.0B of output, ranking #679 of the 1,523 counties within a CSA or MSA by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 14 in 2020 to 14 in 2025. Institutions: 9 to 9. Top-three share: 78.6% to 72.0%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Truist Bank | $898M | 46.7% | -5% |
| First-Citizens Bank & Trust Company | $290M | 15.1% | +61% |
| Wells Fargo Bank | $196M | 10.2% | +2% |
| Providence Bank | $191M | 10.0% | +79% |
| Southern Bank and Trust Company | $178M | 9.2% | +65% |
| PNC Bank | $89M | 4.6% | +18% |
| United Bank | $40M | 2.1% | +44% |
| KS Bank, Inc. | $39M | 2.0% | +40% |
| Woodforest National Bank | $1M | 0.1% | no 2020 presence |
The 9 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Rocky Mount-Wilson-Roanoke Rapids market
Wilson County is one of 5 counties that make up the Rocky Mount-Wilson-Roanoke Rapids, NC market, a Combined Statistical Area (ranked #169 of 293 U.S. markets by economic output). It produces 30.4% of the market’s output and holds 26.7% of its deposits.
| Measure | Wilson County | Share of parent market |
|---|---|---|
| 2024 GDP | $4.0B | 30.4% |
| Deposits | $1.9B | 26.7% |
| Population | 81,150 | 27.7% |
View the full Rocky Mount-Wilson-Roanoke Rapids market profile →
Recruiting in Wilson County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Wilson County, on a retained basis.
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