Rocky Mount-Wilson-Roanoke Rapids, NC, a Combined Statistical Area, holds $7.2 billion in deposits across 15 insured institutions and 59 branches, and ranks #169 of 293 U.S. markets by economic output. Truist Bank is the largest deposit holder at 28.8% share. The top three banks hold 57% of deposits, which places the market in the Moderate band. Deposits have grown 28.6% since 2021 while the branch count fell by 9.2%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 65 in 2021 to 59 in 2026. Institutions: 15 to 15. Top-three share: 59% to 57%. Average deposits per branch: $123M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Truist Bank | $2.1B | 28.8% | +12% |
| Southern Bank and Trust Company | $1.1B | 14.7% | +23% |
| Providence Bank | $1.0B | 13.9% | +104% |
| First Carolina Bank | $926M | 12.8% | +113% |
| First-Citizens Bank & Trust Company | $608M | 8.4% | +25% |
| PNC Bank | $582M | 8.0% | -5% |
| Wells Fargo Bank | $431M | 6.0% | -10% |
| United Bank | $162M | 2.2% | +9% |
| New Republic Bank | $138M | 1.9% | +188% |
| Riverside Savings Bank, SSB | $72M | 1.0% | +6% |
| KS Bank, Inc. | $51M | 0.7% | +55% |
| Tarboro Savings Bank, SSB | $48M | 0.7% | +2% |
| First Bank | $31M | 0.4% | -13% |
| The First Bank and Trust Company | $22M | 0.3% | no 2021 presence |
| Woodforest National Bank | $13M | 0.2% | 0% |
The 15 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Nash County | North Carolina | $5.6B | 99,365 | 42.3% | 48.6% |
| Wilson County | North Carolina | $4.0B | 81,150 | 30.4% | 33.5% |
| Edgecombe County | North Carolina | $1.5B | 49,121 | 11.8% | 5.1% |
| Halifax County | North Carolina | $1.5B | 46,534 | 11.3% | 11.9% |
| Northampton County | North Carolina | $560M | 16,491 | 4.3% | 1.0% |
Recruiting in the Rocky Mount-Wilson-Roanoke Rapids market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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