Rocky Mount-Wilson-Roanoke Rapids, NC holds $7.2 billion in deposits across 15 insured institutions and 57 branches, ranking #169 of 293 U.S. markets by economic output. First Carolina Bank is the largest deposit holder at 23.3% share. The top three institutions hold 59.9% of deposits, which places the market in the moderate band. Deposits have grown 39% since 2020 while the branch count fell by 7.
Deposit trend
Branches: 64 in 2020 to 57 in 2025. Institutions: 15 to 15. Top-three share: 58.9% to 59.9%. Deposits per branch: $126M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| First Carolina Bank | 1.7B | 23.3% | +279% |
| Truist Bank | 1.6B | 21.9% | -7% |
| Southern Bank and Trust Company | 1.1B | 14.6% | +37% |
| Providence Bank | 0.9B | 12.6% | +110% |
| PNC Bank | 0.6B | 8.0% | +2% |
| First-Citizens Bank & Trust Company | 0.6B | 8.0% | +36% |
| Wells Fargo Bank | 0.4B | 5.9% | -4% |
| United Bank | 0.2B | 2.2% | +4% |
| Riverside Savings Bank | 0.1B | 1.0% | +33% |
| Tarboro Savings Bank | 0.1B | 0.7% | +1% |
The 10 largest of 15 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Nash County | North Carolina | $5,553M | 99,365 | 42.3% |
| Wilson County | North Carolina | $3,999M | 81,150 | 30.4% |
| Edgecombe County | North Carolina | $1,545M | 49,121 | 11.8% |
| Halifax County | North Carolina | $1,480M | 46,534 | 11.3% |
| Northampton County | North Carolina | $560M | 16,491 | 4.3% |
Recruiting in Rocky Mount
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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