Market Intelligence

Pitkin County, CO

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Pitkin County, Colorado, a county in the Edwards-Rifle, CO market, holds $1.9B in deposits across 10 insured institutions and 12 branches. Alpine Bank is the largest deposit holder at 42.5% share. The top three institutions hold 67.7% of deposits, which places the county in the concentrated band. Deposits have grown 20.2% since 2020 while the branch count fell by 1. It produces $2.9B of output, ranking #783 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$2.9B
#783 of 1,523
Total Deposits
$1.9B
#674 of 1,523
Population
16,625
#1,353 of 1,523
GDP per Capita
$176,545
#18 of 1,523
Insured Institutions
10
#705 of 1,523
Deposits per Branch
$155M
#180 of 1,523
Deposits per Capita
$112,239
#19 of 1,523
Branches per 100k Pop.
72.2
#25 of 1,523
Median Institution Size
$103M
Median deposits of the institutions operating in the county. #876 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
62.6%
of market deposits held by banks with $100M to $50B in assets. #805 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
67.7%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+20.2% over 5 years
$1.6B
2020
$1.9B
2021
$2.2B
2022
$1.7B
2023
$1.8B
2024
$1.9B
2025

Branches: 13 in 2020 to 12 in 2025. Institutions: 10 to 10. Top-three share: 68.5% to 67.7%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Alpine Bank$793M42.5%3+46%
Wells Fargo Bank, National Association$287M15.4%1-19%
Zions Bancorporation, N.A.$183M9.8%1+10%
U.S. Bank National Association$128M6.9%1-5%
Timberline Bank$107M5.7%1+80%
JPMorgan Chase Bank, National Association$99M5.3%1+494%
ANB Bank$93M5.0%1-3%
NBH Bank$85M4.5%1-25%
FirstBank$62M3.4%1+51%
First Western Trust Bank$28M1.5%1+5%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Edwards-Rifle market

Pitkin County is one of 3 counties that make up the Edwards-Rifle, CO market, a Combined Statistical Area (ranked #176 of 293 U.S. markets by economic output). It produces 24.4% of the market’s output and holds 25.9% of its deposits.

MeasurePitkin CountyShare of Edwards-Rifle market
2024 GDP$2.9B24.4%
Deposits$1.9B25.9%
Population16,62512.4%

View the full Edwards-Rifle market profile →

Recruiting in Pitkin County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pitkin County, on a retained basis.

Start a confidential conversation