Poinsett County, Arkansas, a county in the Jonesboro-Paragould, AR market, holds $453M in deposits across 6 insured institutions and 11 branches. Southern Bancorp Bank is the largest deposit holder at 26.0% share. The top three institutions hold 64.3% of deposits, which places the county in the concentrated band. Deposits have grown 28.4% since 2020. It produces $667M of output, ranking #1,296 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 11 in 2020 to 11 in 2025. Institutions: 6 to 6. Top-three share: 66.7% to 64.3%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Southern Bancorp Bank | $118M | 26.0% | +24% |
| UNICO Bank | $96M | 21.2% | +62% |
| First Financial Bank | $77M | 17.1% | -5% |
| Armor Bank | $77M | 17.0% | +43% |
| First Community Bank | $47M | 10.4% | +41% |
| Simmons Bank | $38M | 8.3% | +25% |
The 6 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Jonesboro-Paragould market
Poinsett County is one of 3 counties that make up the Jonesboro-Paragould, AR market, a Combined Statistical Area (ranked #224 of 293 U.S. markets by economic output). It produces 8.5% of the market’s output and holds 7.7% of its deposits.
| Measure | Poinsett County | Share of Jonesboro-Paragould market |
|---|---|---|
| 2024 GDP | $667M | 8.5% |
| Deposits | $453M | 7.7% |
| Population | 22,483 | 12.0% |
View the full Jonesboro-Paragould market profile →
Recruiting in Poinsett County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Poinsett County, on a retained basis.
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