Market Intelligence

Craighead County, AR

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Craighead County, Arkansas, a core county of the Jonesboro-Paragould, AR market, holds $4.0B in deposits across 24 insured institutions and 52 branches. Centennial Bank is the largest deposit holder at 19.2% share. The top three banks hold 39% of deposits, which places the county in the Fragmented band. Deposits have grown 16.7% since 2020 while the branch count rose by 6.1%. It produces $5.6B of output, ranking #553 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$5.6B
#553 of 1,523
Population
116,957
#543 of 1,523
GDP per Capita
$47,569
#652 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$4.0B
#400 of 1,523
Deposits per Capita
$34,353
#260 of 1,523
Deposits per Branch
$77M
#955 of 1,523
Competitive structure
Insured Institutions
24
#148 of 1,523
Branches per 100k Pop.
44.5
#160 of 1,523
Median Deposits per Institution
$138M
The median deposits booked by a single institution in the county. #591 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
89.7%
of county deposits held by banks with $100M to $100B in assets. #392 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
39%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+16.7% over 5 years
$3.4B
2020
$3.7B
2021
$4.2B
2022
$4.2B
2023
$3.9B
2024
$4.0B
2025

Branches: 49 in 2020 to 52 in 2025. Institutions: 21 to 24. Top-three share: 48% to 39%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Centennial Bank$772M19.2%7-18%
First Community Bank$409M10.2%6+62%
First National Bank$385M9.6%3+63%
Simmons Bank$353M8.8%3+5%
First Horizon Bank$303M7.5%2-17%
Bank of America$214M5.3%1-9%
Regions Bank$199M5.0%2-10%
Arvest Bank$169M4.2%3+30%
Cadence Bank$160M4.0%2+23%
First Security Bank$159M4.0%3+5%
Focus Bank$145M3.6%2-9%
The Farmers & Merchants Bank$143M3.6%2+70%
Southern Bank$133M3.3%2+35%
Encore Bank$120M3.0%1+333%
FNBC Bank$71M1.8%1+358%
UNICO Bank$70M1.7%3+110%
Signature Bank of Arkansas$61M1.5%1no 2020 presence
Armor Bank$39M1.0%1+4,853%
Bank OZK$37M0.9%1no 2020 presence
Cross Bank$30M0.7%2+151%
Evolve Bank & Trust$20M0.5%1no 2020 presence
First National Bank Of Commerce$18M0.5%1+76%
Southern Bancorp Bank$10M0.2%1no 2020 presence
First National Bank Texas$1M<0.1%1+66%

The 24 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Jonesboro-Paragould market

Craighead County is one of 3 counties that make up the Jonesboro-Paragould, AR market, a Combined Statistical Area (ranked #224 of 293 U.S. markets by economic output). It produces 71.0% of the market’s output and holds 68.6% of its deposits.

MeasureCraighead CountyShare of parent market
2024 GDP$5.6B71.0%
Deposits$4.0B68.6%
Population116,95762.6%

View the full Jonesboro-Paragould market profile →

Recruiting in Craighead County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Craighead County.

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