Market Intelligence

Craighead County, AR

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Craighead County, Arkansas, a core county of the Jonesboro-Paragould, AR market, holds $4.0B in deposits across 24 insured institutions and 52 branches. Centennial Bank is the largest deposit holder at 19.2% share. The top three institutions hold 39.0% of deposits, which places the county in the fragmented band. Deposits have grown 16.7% since 2020 while the branch count rose by 3. It produces $5.6B of output, ranking #553 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$5.6B
#553 of 1,523
Total Deposits
$4.0B
#400 of 1,523
Population
116,957
#543 of 1,523
GDP per Capita
$47,569
#652 of 1,523
Insured Institutions
24
#148 of 1,523
Deposits per Branch
$77M
#955 of 1,523
Deposits per Capita
$34,353
#260 of 1,523
Branches per 100k Pop.
44.5
#160 of 1,523
Median Institution Size
$138M
Median deposits of the institutions operating in the county. #591 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
78.2%
of market deposits held by banks with $100M to $50B in assets. #536 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: fragmented
39.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+16.7% over 5 years
$3.4B
2020
$3.7B
2021
$4.2B
2022
$4.2B
2023
$3.9B
2024
$4.0B
2025

Branches: 49 in 2020 to 52 in 2025. Institutions: 21 to 24. Top-three share: 47.6% to 39.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Centennial Bank$772M19.2%7-18%
First Community Bank$409M10.2%6+62%
First National Bank$385M9.6%3+63%
Simmons Bank$353M8.8%3+5%
First Horizon Bank$303M7.5%2-17%
Bank of America, National Association$214M5.3%1-9%
Regions Bank$199M5.0%2-10%
Arvest Bank$169M4.2%3+30%
Cadence Bank$160M4.0%2+23%
First Security Bank$159M4.0%3+5%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Jonesboro-Paragould market

Craighead County is one of 3 counties that make up the Jonesboro-Paragould, AR market, a Combined Statistical Area (ranked #224 of 293 U.S. markets by economic output). It produces 71.0% of the market’s output and holds 68.6% of its deposits.

MeasureCraighead CountyShare of Jonesboro-Paragould market
2024 GDP$5.6B71.0%
Deposits$4.0B68.6%
Population116,95762.6%

View the full Jonesboro-Paragould market profile →

Recruiting in Craighead County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Craighead County, on a retained basis.

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