Portage County, Wisconsin, a core county of the Wausau-Stevens Point-Wisconsin Rapids, WI market, holds $1.6B in deposits across 15 insured institutions and 23 branches. Associated Bank is the largest deposit holder at 18.6% share. The top three banks hold 45% of deposits, which places the county in the Moderate band. Deposits have fallen 26.3% since 2021 while the branch count fell by 4.2%. It produced $4.6B of real gross domestic product in 2024, ranking #637 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 24 in 2021 to 23 in 2026. Institutions: 14 to 15. Top-three share: 60% to 45%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Associated Bank | $304M | 18.6% | +25% |
| BMO Bank | $251M | 15.3% | -72% |
| JPMorgan Chase Bank | $187M | 11.4% | -1% |
| Old National Bank | $140M | 8.5% | +33% |
| The Pineries Bank | $131M | 8.0% | +12% |
| U.S. Bank | $123M | 7.5% | +8% |
| The Portage County Bank | $119M | 7.2% | +16% |
| The International Bank of Amherst | $89M | 5.4% | +12% |
| Nicolet National Bank | $83M | 5.0% | -55% |
| Community First Bank | $73M | 4.5% | -14% |
| Prevail Bank | $60M | 3.6% | +35% |
| Woodtrust Bank | $35M | 2.1% | -20% |
| Peoples State Bank | $20M | 1.2% | no 2021 presence |
| First State Bank | $18M | 1.1% | +56% |
| Paper City Savings Bank, S.A. | $8M | 0.5% | +70% |
The 15 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Wausau-Stevens Point-Wisconsin Rapids market
Portage County is one of 3 counties that make up the Wausau-Stevens Point-Wisconsin Rapids, WI market, a Combined Statistical Area (ranked #144 of 293 U.S. markets by economic output). It produces 25.7% of the market’s output and holds 17.0% of its deposits.
| Measure | Portage County | Share of parent market |
|---|---|---|
| 2024 GDP | $4.6B | 25.7% |
| Deposits | $1.6B | 17.0% |
| Population | 71,943 | 25.2% |
View the full Wausau-Stevens Point-Wisconsin Rapids market profile →
Recruiting in Portage County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Portage County.
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