Portage County, Wisconsin, a core county of the Wausau-Stevens Point-Wisconsin Rapids, WI market, holds $1.6B in deposits across 15 insured institutions and 23 branches. Associated Bank, National Association is the largest deposit holder at 17.3% share. The top three institutions hold 46.6% of deposits, which places the county in the moderately concentrated band. Deposits have fallen 24.7% since 2020 while the branch count fell by 1. It produces $4.6B of output, ranking #637 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 24 in 2020 to 23 in 2025. Institutions: 14 to 15. Top-three share: 61.3% to 46.6%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Associated Bank, National Association | $271M | 17.3% | +24% |
| BMO Bank National Association | $269M | 17.2% | -69% |
| JPMorgan Chase Bank, National Association | $191M | 12.2% | +8% |
| The Pineries Bank | $128M | 8.2% | +24% |
| U.S. Bank National Association | $117M | 7.5% | +29% |
| The Portage County Bank | $116M | 7.4% | +11% |
| Old National Bank | $113M | 7.2% | +13% |
| The International Bank of Amherst | $87M | 5.5% | +21% |
| Nicolet National Bank | $76M | 4.8% | no 2020 presence |
| Community First Bank | $74M | 4.7% | -2% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Wausau-Stevens Point-Wisconsin Rapids market
Portage County is one of 3 counties that make up the Wausau-Stevens Point-Wisconsin Rapids, WI market, a Combined Statistical Area (ranked #144 of 293 U.S. markets by economic output). It produces 25.7% of the market’s output and holds 16.7% of its deposits.
| Measure | Portage County | Share of Wausau-Stevens Point-Wisconsin Rapids market |
|---|---|---|
| 2024 GDP | $4.6B | 25.7% |
| Deposits | $1.6B | 16.7% |
| Population | 71,943 | 25.2% |
View the full Wausau-Stevens Point-Wisconsin Rapids market profile →
Recruiting in Portage County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Portage County, on a retained basis.
Start a confidential conversation