Wood County, Wisconsin, a core county of the Wausau-Stevens Point-Wisconsin Rapids, WI market, holds $2.6B in deposits across 13 insured institutions and 23 branches. WOODTRUST BANK is the largest deposit holder at 18.1% share. The top three banks hold 48% of deposits, which places the county in the Moderate band. Deposits have grown 13.8% since 2020 while the branch count fell by 14.8%. It produces $4.1B of output, ranking #666 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 27 in 2020 to 23 in 2025. Institutions: 13 to 13. Top-three share: 47% to 48%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Woodtrust Bank | $469M | 18.1% | +25% |
| Associated Bank | $464M | 17.9% | +2% |
| Forward Bank | $304M | 11.7% | +48% |
| Prevail Bank | $274M | 10.6% | +10% |
| BMO Bank | $249M | 9.6% | -1% |
| Nekoosa Port Edwards State Bank | $192M | 7.4% | +23% |
| Paper City Savings Bank, S.A. | $164M | 6.3% | +4% |
| U.S. Bank | $160M | 6.2% | +15% |
| First State Bank | $135M | 5.2% | -1% |
| KeySavings Bank | $90M | 3.5% | +37% |
| Partners Bank of Wisconsin | $57M | 2.2% | -4% |
| State Bank Financial | $18M | 0.7% | +16% |
| The Portage County Bank | $12M | 0.5% | -9% |
The 13 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Wausau-Stevens Point-Wisconsin Rapids market
Wood County is one of 3 counties that make up the Wausau-Stevens Point-Wisconsin Rapids, WI market, a Combined Statistical Area (ranked #144 of 293 U.S. markets by economic output). It produces 23.1% of the market’s output and holds 27.6% of its deposits.
| Measure | Wood County | Share of parent market |
|---|---|---|
| 2024 GDP | $4.1B | 23.1% |
| Deposits | $2.6B | 27.6% |
| Population | 74,060 | 25.9% |
View the full Wausau-Stevens Point-Wisconsin Rapids market profile →
Recruiting in Wood County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Wood County.
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