Wausau-Stevens Point-Wisconsin Rapids, WI holds $9.4 billion in deposits across 27 insured institutions and 90 branches, ranking #144 of 293 U.S. markets by economic output. BMO Bank is the largest deposit holder at 21.6% share. The top three institutions hold 44.2% of deposits, which places the market in the fragmented band. Deposits have grown 10% since 2020 while the branch count fell by 15.
Deposit trend
Branches: 105 in 2020 to 90 in 2025. Institutions: 30 to 27. Top-three share: 45.8% to 44.2%. Deposits per branch: $104M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| BMO Bank | 2.0B | 21.6% | -6% |
| Associated Bank | 1.3B | 14.0% | +23% |
| Peoples State Bank | 0.8B | 8.6% | +20% |
| IncredibleBank | 0.7B | 7.5% | +19% |
| WOODTRUST BANK | 0.5B | 5.7% | +26% |
| U.S. Bank | 0.5B | 5.1% | +8% |
| Nicolet National Bank | 0.4B | 4.3% | +268% |
| Forward Bank | 0.4B | 4.1% | +60% |
| Prevail Bank | 0.4B | 3.9% | +6% |
| AbbyBank | 0.4B | 3.8% | -7% |
The 10 largest of 27 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Marathon County | Wisconsin | $9,131M | 139,432 | 51.3% |
| Portage County | Wisconsin | $4,572M | 71,943 | 25.7% |
| Wood County | Wisconsin | $4,107M | 74,060 | 23.1% |
Recruiting in Wausau
No single institution dominates deposits here, which usually means more competitors of a size where a strong team can move meaningful share. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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