Market Intelligence

Robertson County, TX

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Robertson County, Texas, a county in the College Station-Bryan, TX market, holds $522M in deposits across 6 insured institutions and 9 branches. SouthStar Bank, S.S.B. is the largest deposit holder at 55.7% share. The top three institutions hold 90.2% of deposits, which places the county in the concentrated band. Deposits have grown 33.8% since 2020 while the branch count rose by 1. It produces $2.5B of output, ranking #847 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$2.5B
#847 of 1,523
Total Deposits
$522M
#1,187 of 1,523
Population
17,839
#1,343 of 1,523
GDP per Capita
$137,501
#27 of 1,523
Insured Institutions
6
#1,120 of 1,523
Deposits per Branch
$58M
#1,282 of 1,523
Deposits per Capita
$29,271
#415 of 1,523
Branches per 100k Pop.
50.5
#100 of 1,523
Median Institution Size
$49M
Median deposits of the institutions operating in the county. #1,410 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
86.0%
of market deposits held by banks with $100M to $50B in assets. #399 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
90.2%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+33.8% over 5 years
$390M
2020
$461M
2021
$505M
2022
$450M
2023
$473M
2024
$522M
2025

Branches: 8 in 2020 to 9 in 2025. Institutions: 5 to 6. Top-three share: 94.9% to 90.2%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
SouthStar Bank, S.S.B.$291M55.7%4+33%
Prosperity Bank$107M20.5%1+5%
Wells Fargo Bank, National Association$73M14.0%1+50%
First National Bank of Huntsville$26M4.9%1+30%
First Financial Bank$25M4.9%1no 2020 presence
Farmers State Bank$0M0.0%1no 2020 presence

The 6 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the College Station-Bryan market

Robertson County is one of 3 counties that make up the College Station-Bryan, TX market, a Metropolitan Statistical Area (ranked #152 of 293 U.S. markets by economic output). It produces 15.3% of the market’s output and holds 6.0% of its deposits.

MeasureRobertson CountyShare of College Station-Bryan market
2024 GDP$2.5B15.3%
Deposits$522M6.0%
Population17,8396.2%

View the full College Station-Bryan market profile →

Recruiting in Robertson County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Robertson County, on a retained basis.

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