College Station-Bryan, TX holds $8.7 billion in deposits across 27 insured institutions and 76 branches, ranking #152 of 293 U.S. markets by economic output. Wells Fargo Bank is the largest deposit holder at 13.9% share. The top three institutions hold 41.2% of deposits, which places the market in the fragmented band. Deposits have grown 28% since 2020 while the branch count rose by 5.
Deposit trend
Branches: 71 in 2020 to 76 in 2025. Institutions: 24 to 27. Top-three share: 43.0% to 41.2%. Deposits per branch: $115M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Wells Fargo Bank | 1.2B | 13.9% | +30% |
| Prosperity Bank | 1.2B | 13.8% | +19% |
| Truist Bank | 1.2B | 13.5% | +21% |
| JPMorgan Chase Bank | 0.9B | 9.8% | +95% |
| First Financial Bank | 0.9B | 9.7% | +29% |
| American Momentum Bank | 0.6B | 7.3% | +57% |
| Citizens State Bank | 0.5B | 6.1% | +45% |
| Bank of America | 0.4B | 4.9% | +2% |
| SouthStar Bank, S.S.B. | 0.3B | 3.3% | +33% |
| Amarillo National Bank | 0.3B | 3.1% | +72% |
The 10 largest of 27 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Brazos County | Texas | $12,496M | 249,088 | 78.0% |
| Robertson County | Texas | $2,453M | 17,839 | 15.3% |
| Burleson County | Texas | $1,075M | 20,549 | 6.7% |
Recruiting in College Station
No single institution dominates deposits here, which usually means more competitors of a size where a strong team can move meaningful share. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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