Market Intelligence

Brazos County, TX

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Brazos County, Texas, a core county of the College Station-Bryan, TX market, holds $7.6B in deposits across 24 insured institutions and 62 branches. Truist Bank is the largest deposit holder at 15.6% share. The top three institutions hold 43.6% of deposits, which places the county in the fragmented band. Deposits have grown 28.1% since 2020 while the branch count rose by 6. It produces $12.5B of output, ranking #313 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$12.5B
#313 of 1,523
Total Deposits
$7.6B
#247 of 1,523
Population
249,088
#296 of 1,523
GDP per Capita
$50,167
#589 of 1,523
Insured Institutions
24
#147 of 1,523
Deposits per Branch
$122M
#364 of 1,523
Deposits per Capita
$30,342
#374 of 1,523
Branches per 100k Pop.
24.9
#719 of 1,523
Median Institution Size
$125M
Median deposits of the institutions operating in the county. #695 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
48.5%
of market deposits held by banks with $100M to $50B in assets. #998 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: fragmented
43.6%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+28.1% over 5 years
$5.9B
2020
$7.3B
2021
$7.4B
2022
$7.0B
2023
$7.3B
2024
$7.6B
2025

Branches: 56 in 2020 to 62 in 2025. Institutions: 21 to 24. Top-three share: 44.4% to 43.6%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Truist Bank$1.2B15.6%4+28%
Wells Fargo Bank, National Association$1.1B15.1%5+28%
Prosperity Bank$980M13.0%10+21%
JPMorgan Chase Bank, National Association$851M11.3%3+95%
First Financial Bank$820M10.8%5+25%
American Momentum Bank$637M8.4%3+57%
Bank of America, National Association$429M5.7%2+1%
Amarillo National Bank$272M3.6%3+72%
Guaranty Bank & Trust, N.A.$241M3.2%3+49%
PNC Bank, National Association$187M2.5%2-56%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the College Station-Bryan market

Brazos County is one of 3 counties that make up the College Station-Bryan, TX market, a Metropolitan Statistical Area (ranked #152 of 293 U.S. markets by economic output). It produces 78.0% of the market’s output and holds 86.6% of its deposits.

MeasureBrazos CountyShare of College Station-Bryan market
2024 GDP$12.5B78.0%
Deposits$7.6B86.6%
Population249,08886.6%

View the full College Station-Bryan market profile →

Recruiting in Brazos County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Brazos County, on a retained basis.

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