Market Intelligence

Saginaw County, MI

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Saginaw County, Michigan, a core county of the Saginaw-Midland-Bay City, MI market, holds $2.6B in deposits across 11 insured institutions and 34 branches. The Huntington National Bank is the largest deposit holder at 30.5% share. The top three institutions hold 55.7% of deposits, which places the county in the moderately concentrated band. Deposits have grown 5.4% since 2020 while the branch count fell by 11. It produces $8.9B of output, ranking #398 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$8.9B
#398 of 1,523
Total Deposits
$2.6B
#552 of 1,523
Population
187,688
#374 of 1,523
GDP per Capita
$47,165
#665 of 1,523
Insured Institutions
11
#629 of 1,523
Deposits per Branch
$78M
#947 of 1,523
Deposits per Capita
$14,057
#1,249 of 1,523
Branches per 100k Pop.
18.1
#1,130 of 1,523
Median Institution Size
$194M
Median deposits of the institutions operating in the county. #350 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
38.6%
of market deposits held by banks with $100M to $50B in assets. #1,128 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
55.7%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+5.4% over 5 years
$2.5B
2020
$2.6B
2021
$2.7B
2022
$2.7B
2023
$2.7B
2024
$2.6B
2025

Branches: 45 in 2020 to 34 in 2025. Institutions: 13 to 11. Top-three share: 51.5% to 55.7%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
The Huntington National Bank$804M30.5%7-7%
JPMorgan Chase Bank, National Association$384M14.6%3+2%
PNC Bank, National Association$282M10.7%3-10%
1st State Bank$276M10.5%2+3%
Independent Bank$222M8.4%3+32%
ChoiceOne Bank$194M7.4%5no 2020 presence
Isabella Bank$193M7.3%5+96%
Mercantile Bank$90M3.4%3+53%
Fifth Third Bank, National Association$82M3.1%1+31%
Citizens Bank, National Association$67M2.6%1+23%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Saginaw-Midland-Bay City market

Saginaw County is one of 3 counties that make up the Saginaw-Midland-Bay City, MI market, a Combined Statistical Area (ranked #141 of 293 U.S. markets by economic output). It produces 46.7% of the market’s output and holds 50.6% of its deposits.

MeasureSaginaw CountyShare of Saginaw-Midland-Bay City market
2024 GDP$8.9B46.7%
Deposits$2.6B50.6%
Population187,68850.2%

View the full Saginaw-Midland-Bay City market profile →

Recruiting in Saginaw County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Saginaw County, on a retained basis.

Start a confidential conversation