Market Intelligence

Saginaw-Midland-Bay City, MI

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › Saginaw-Midland-Bay City, MI

Saginaw-Midland-Bay City, MI holds $5.2 billion in deposits across 13 insured institutions and 67 branches, ranking #141 of 293 U.S. markets by economic output. The Huntington National Bank is the largest deposit holder at 36.3% share. The top three institutions hold 58.8% of deposits, which places the market in the moderate band. Deposits have declined 10% since 2020 while the branch count fell by 21.

$18.9B
2024 GDP
$5.2B
Deposits
13
Institutions
58.8%
Top-3 share

Deposit trend

Total market deposits, 2020 to 2025 -10.2% over 5 years
$5.8B
20
$5.1B
21
$5.2B
22
$5.1B
23
$5.2B
24
$5.2B
25

Branches: 88 in 2020 to 67 in 2025. Institutions: 15 to 13. Top-three share: 61.8% to 58.8%. Deposits per branch: $78M.

Leading institutions by deposits

InstitutionDepositsShare Branches5‑yr
The Huntington National Bank1.9B36.3%19+116%
Independent Bank0.6B12.1%8+61%
PNC Bank0.5B10.4%6-13%
Isabella Bank0.4B7.7%8+138%
1st State Bank0.4B7.5%5+8%
JPMorgan Chase Bank0.4B7.4%3+2%
Horizon Bank0.2B4.0%2-24%
Fifth Third Bank0.2B3.7%3+30%
ChoiceOne Bank0.2B3.7%5new since 2020
Comerica Bank0.1B2.1%1-4%

The 10 largest of 13 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.

Counties in this market

CountyStateGDP PopulationShare of GDP Share of deposits
Saginaw CountyMichigan$8,852M187,68846.7%50.6%
Midland CountyMichigan$6,376M83,75433.7%24.4%
Bay CountyMichigan$3,716M102,12319.6%25.0%

Recruiting in Saginaw

Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.

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