Market Intelligence

Saginaw-Midland-Bay City, MI

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Saginaw-Midland-Bay City, MI

Saginaw-Midland-Bay City, MI, a Combined Statistical Area, holds $5.1 billion in deposits across 11 insured institutions and 65 branches, and ranks #141 of 293 U.S. markets by economic output. The Huntington National Bank is the largest deposit holder at 36.7% share. The top three banks hold 59% of deposits, which places the market in the Moderate band.

Economic scale
2024 Real GDP
$18.9B
#141 of 293
Population
374K
#137 of 293
GDP per Capita
$50,714
#178 of 293
Deposit market
Deposits (SOD, 6/30/26)
$5.1B
#198 of 293
Deposits per Capita
$13,591
#286 of 293
Deposits per Branch
$78M
#256 of 293
Competitive structure
Insured Institutions
11
#251 of 293
Branches per 100k Pop.
17.4
#236 of 293
Median Deposits per Institution
$324M
The median deposits booked by a single institution in the market. #80 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
38.8%
of market deposits held by banks with $100M to $100B in assets. #227 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
59%
The combined deposit share of the top three banks by deposits in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Market Deposits (SOD, 2021 to 2026) -1.2% over 5 years
$5.1B
2021
$5.2B
2022
$5.1B
2023
$5.2B
2024
$5.2B
2025
$5.1B
2026

Branches: 82 in 2021 to 65 in 2026. Institutions: 14 to 11. Top-three share: 62% to 59%. Average deposits per branch: $78M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
deposits
The Huntington National Bank$1.9B36.7%19-11%
Independent Bank$618M12.2%8+37%
PNC Bank$537M10.6%6-18%
1st State Bank$429M8.4%5+8%
JPMorgan Chase Bank$395M7.8%3-11%
Isabella Bank$324M6.4%8+61%
Fifth Third Bank$315M6.2%4+9%
ChoiceOne Bank$194M3.8%5-4%
Horizon Bank$190M3.7%2+11%
Thumb Bank and Trust$121M2.4%2+9%
Mercantile Bank$92M1.8%3+43%

The 11 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Saginaw CountyMichigan$8.9B187,68846.7%51.8%
Midland CountyMichigan$6.4B83,75433.7%22.7%
Bay CountyMichigan$3.7B102,12319.6%25.5%

Recruiting in the Saginaw-Midland-Bay City market

Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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