Market Intelligence

Saginaw-Midland-Bay City, MI

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › Saginaw-Midland-Bay City, MI

Saginaw-Midland-Bay City, MI, a Combined Statistical Area, holds $5.2 billion in deposits across 13 insured institutions and 67 branches, ranking #141 of 293 U.S. markets by economic output. The Huntington National Bank is the largest deposit holder at 36.3% share. The top three institutions hold 58.8% of deposits, which places the market in the moderate band. Deposits have declined 10.2% since 2020 while the branch count fell by 23.9%.

Economic scale
2024 Real GDP
$18.9B
#141 of 293
Population
374K
#137 of 293
GDP per Capita
$50,714
#178 of 293
Deposit market
Total Deposits
$5.2B
#194 of 293
Deposits per Capita
$13,920
#283 of 293
Deposits per Branch
$78M
#249 of 293
Competitive structure
Insured Institutions
13
#222 of 293
Branches per 100k Pop.
17.9
#231 of 293
Median Deposits per Institution
$209M
The median deposits booked by a single institution in the market. #150 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
38.8%
of market deposits held by banks with $100M to $50B in assets. #212 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderate
58.8%
The combined deposit share of the three largest institutions in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total market deposits (nominal), 2020 to 2025 -10.2% over 5 years
$5.8B
2020
$5.1B
2021
$5.2B
2022
$5.1B
2023
$5.2B
2024
$5.2B
2025

Branches: 88 in 2020 to 67 in 2025. Institutions: 15 to 13. Top-three share: 61.8% to 58.8%. Deposits per branch: $78M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
The Huntington National Bank$1.9B36.3%19-36%
Independent Bank$0.6B12.1%8+61%
PNC Bank$0.5B10.4%6-13%
Isabella Bank$0.4B7.7%8+138%
1st State Bank$0.4B7.5%5+8%
JPMorgan Chase Bank$0.4B7.4%3+2%
Horizon Bank$0.2B4.0%2-24%
Fifth Third Bank$0.2B3.7%3+30%
ChoiceOne Bank$0.2B3.7%5no 2020 presence
Comerica Bank$0.1B2.1%1-4%
Thumb Bank and Trust$105M2.0%2+116%
Mercantile Bank$90M1.7%4+53%
Citizens Bank$67M1.3%1+23%

The 13 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Saginaw CountyMichigan$8.9B187,68846.7%50.6%
Midland CountyMichigan$6.4B83,75433.7%24.4%
Bay CountyMichigan$3.7B102,12319.6%25.0%

Recruiting in the Saginaw-Midland-Bay City market

Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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