Midland County, Michigan, a core county of the Saginaw-Midland-Bay City, MI market, holds $1.3B in deposits across 8 insured institutions and 14 branches. The Huntington National Bank is the largest deposit holder at 46.7% share. The top three institutions hold 79.5% of deposits, which places the county in the concentrated band. Deposits have fallen 37.3% since 2020 while the branch count fell by 5. It produces $6.4B of output, ranking #506 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 19 in 2020 to 14 in 2025. Institutions: 8 to 8. Top-three share: 85.3% to 79.5%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| The Huntington National Bank | $594M | 46.7% | -59% |
| Horizon Bank | $209M | 16.5% | -18% |
| Isabella Bank | $206M | 16.2% | +197% |
| Comerica Bank | $110M | 8.6% | -4% |
| Fifth Third Bank, National Association | $63M | 4.9% | +8% |
| PNC Bank, National Association | $53M | 4.2% | +2% |
| 1st State Bank | $35M | 2.8% | +41% |
| Mercantile Bank | $0M | 0.0% | no 2020 presence |
The 8 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Saginaw-Midland-Bay City market
Midland County is one of 3 counties that make up the Saginaw-Midland-Bay City, MI market, a Combined Statistical Area (ranked #141 of 293 U.S. markets by economic output). It produces 33.7% of the market’s output and holds 24.4% of its deposits.
| Measure | Midland County | Share of Saginaw-Midland-Bay City market |
|---|---|---|
| 2024 GDP | $6.4B | 33.7% |
| Deposits | $1.3B | 24.4% |
| Population | 83,754 | 22.4% |
View the full Saginaw-Midland-Bay City market profile →
Recruiting in Midland County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Midland County, on a retained basis.
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