Market Intelligence

Talladega County, AL

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Talladega County, Alabama, a core county of the Birmingham-Cullman-Talladega, AL market, holds $1.1B in deposits across 8 insured institutions and 16 branches. First Bank of Alabama is the largest deposit holder at 56.5% share. The top three banks hold 78% of deposits, which places the county in the Concentrated band. Deposits have grown 6.9% since 2021. It produced $3.7B of real gross domestic product in 2024, ranking #705 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$3.7B
#705 of 1,523
Population
81,603
#704 of 1,523
GDP per Capita
$45,270
#729 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$1.1B
#886 of 1,523
Deposits per Capita
$14,014
#1,255 of 1,523
Deposits per Branch
$71M
#1,084 of 1,523
Competitive structure
Insured Institutions
8
#910 of 1,523
Branches per 100k Pop.
19.6
#1,028 of 1,523
Median Deposits per Institution
$69M
The median deposits booked by a single institution in the county. #1,240 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
72.2%
of county deposits held by banks with $100M to $100B in assets. #717 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
78%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+6.9% over 5 years
$1.1B
2021
$1.1B
2022
$1.2B
2023
$1.2B
2024
$1.2B
2025
$1.1B
2026

Branches: 16 in 2021 to 16 in 2026. Institutions: 8 to 8. Top-three share: 78% to 78%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
First Bank of Alabama$647M56.5%5+21%
Regions Bank$150M13.1%3-12%
The Huntington National Bank$98M8.6%2-24%
Renasant Bank$73M6.3%2-2%
FirstBank$66M5.8%1+18%
Metro Bank$41M3.6%1+12%
PNC Bank$37M3.3%1+1%
Wells Fargo Bank$32M2.8%1-1%

The 8 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Birmingham-Cullman-Talladega market

Talladega County is one of 10 counties that make up the Birmingham-Cullman-Talladega, AL market, a Combined Statistical Area (ranked #50 of 293 U.S. markets by economic output). It produces 4.7% of the market’s output and holds 2.0% of its deposits.

MeasureTalladega CountyShare of parent market
2024 GDP$3.7B4.7%
Deposits$1.1B2.0%
Population81,6035.9%

View the full Birmingham-Cullman-Talladega market profile →

Recruiting in Talladega County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Talladega County.

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