Market Intelligence

Talladega County, AL

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Talladega County, Alabama, a core county of the Birmingham-Cullman-Talladega, AL market, holds $1.2B in deposits across 8 insured institutions and 16 branches. First Bank of Alabama is the largest deposit holder at 53.5% share. The top three institutions hold 79.5% of deposits, which places the county in the concentrated band. Deposits have grown 21.4% since 2020. It produces $3.7B of output, ranking #705 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$3.7B
#705 of 1,523
Total Deposits
$1.2B
#851 of 1,523
Population
81,603
#704 of 1,523
GDP per Capita
$45,270
#729 of 1,523
Insured Institutions
8
#914 of 1,523
Deposits per Branch
$75M
#987 of 1,523
Deposits per Capita
$14,764
#1,206 of 1,523
Branches per 100k Pop.
19.6
#1,036 of 1,523
Median Institution Size
$71M
Median deposits of the institutions operating in the county. #1,189 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
68.5%
of market deposits held by banks with $100M to $50B in assets. #709 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
79.5%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+21.4% over 5 years
$992M
2020
$1.1B
2021
$1.1B
2022
$1.2B
2023
$1.2B
2024
$1.2B
2025

Branches: 16 in 2020 to 16 in 2025. Institutions: 9 to 8. Top-three share: 71.8% to 79.5%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
First Bank of Alabama$644M53.5%5+51%
Cadence Bank$168M13.9%2+33%
Regions Bank$146M12.1%3-10%
Renasant Bank$74M6.1%2+9%
Southern States Bank$68M5.7%1+31%
Metro Bank$39M3.2%1+10%
PNC Bank, National Association$37M3.1%1+8%
Wells Fargo Bank, National Association$29M2.4%1-8%

The 8 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Birmingham-Cullman-Talladega market

Talladega County is one of 10 counties that make up the Birmingham-Cullman-Talladega, AL market, a Combined Statistical Area (ranked #50 of 293 U.S. markets by economic output). It produces 4.7% of the market’s output and holds 2.1% of its deposits.

MeasureTalladega CountyShare of Birmingham-Cullman-Talladega market
2024 GDP$3.7B4.7%
Deposits$1.2B2.1%
Population81,6035.9%

View the full Birmingham-Cullman-Talladega market profile →

Recruiting in Talladega County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Talladega County, on a retained basis.

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